Essay on A Christians Worldview - 1822 Words

| | | | |Robin Jackson | |9/12/2011 | APOLOGETICS 104 Introduction This worldview paper will show views on different aspects of worldviews. I will define a worldview? Articulate the biblical/Christian Worldview (what is believed). How†¦show more content†¦Isaiah 33:22 New King James Version (NKJV) No one can judge us but God, for he is our lawgiver and our King and God will save us.IF THIS IS A QUOTE, IT MUST BE IN QUOTATION MARKS. God has all the power to do all the things in life. We live by a higher power. Proverbs 3:6-7 New King James Version (NKJV) acknowledge God in all that you do and he will guide you and the paths that you take in life. Do not be wise in your own eyes is saying let him lead you and not follow the wrong path. 5. The Question of Destiny Is there life after death? What will happen to me when I die? Matthew 12:36-37 New King James Version (NKJV) we must account for all of our sins. We will be judge SPELLING as to where we go after death. By the words you speak at judgment will determine if you will be justified or condemned. Philippians 1:21 New King James Version (NKJV) for to me, to live is Christ, and to die is gain. I’d rather die than to live in a world of sin. Death is living in paradise. We all must die and you can choose your own path of destiny by the way you live. 591 III. III. How might /should a biblical worldview influence the way you Think about, treat, and speak to others on a daily basis? A biblical worldview would have me thinking that a person wants to be treated nicely and spoke to with kind words, no negativity is what God had intended for us and me, myself GRAMMAR ERROR treat people and speak to people the way I want to be treated and spoke SPELLING to. If youShow MoreRelatedChristian Worldview Essay Paper1121 Words   |  5 PagesChristian Worldview Paper – Second Draft Christine Reiter CWV 101 – Christian World View 11/25/2012 Dr. Jim Uhley My Worldview My worldview is formed by my relationships, challenges and choices I have made, environmental surroundings and my family influence, all which have impressed on me my views of the world. According to Merriam-Webster’s Learners Dictionary, the definition of â€Å"Worldview† is â€Å"The way someone thinks about the world†. Although this simple phrase seems to the point, itRead MoreWorldview : A Christian Worldview1578 Words   |  7 Pagesdiscussed the different worldviews that an individual may have. This class has taught me that a worldview is how an individual understands the world and their place in it. â€Å"A worldview consist of what a person believes to be real and true, what a person values, how a person makes decisions, and what forms a person’s desires, longings, and goals† (Fuller, Lecture One). An individual’s worldview is the motivating force behind their every emotion, decision, and action. A worldview is what helps an individualRead MoreThe Worldview Of The Christian Worldview955 Words   |  4 Pagesword worldview means how an individual view the world around them. A worldview is a complete system of how we perceive the world and process it. According to Waddell (2014), â€Å"a worldview is a foundational set of assumptions to which one commits that serves as a framework for understanding and interpreting reality and deeply shapes one’s behavior.† The worldview of an individual is usually influenced by the person’s cultural background, life experiences, and upbringing. The Christian worldview is underRead MoreChristian Worldview : A Worldview864 Words   |  4 Pages â€Å"What is a worldview? A worldview comprises one s collection of presuppositions, convictions and values from which a person tries to understand and make sense out of the world and life. A worldview is a conceptual scheme by which we consciously or unconsciously place or fit everything we believe and by which we interpret and judge reality. A worldview is, first of all, an explanation and interpretation of the world and second, an application of this view to life.† (Dr. John MacArthur, May 2006)Read MoreThe Christian Worldview1217 Words   |  5 PagesThe Christian Worldview is very widely known in today’s society. This religion has many strong beliefs about the creation of the world and what waits for believers in the afterlife. Psalms 111:10 gives a good idea of the foundation of the Christian worldview by saying. â€Å"The fear of the Lord is the beginning of wisdom; all who follow his precepts have good understanding. To him belongs eternal praise.† (Ne w International Version). The Christian worldview has very specific beliefs and expectationsRead MoreThe Christian Worldview1359 Words   |  6 Pagescomplex and chaotic world, possessing a worldview that is practical can be essential to well-being and satisfaction. Without a cohesive framework with which to process the world around us, life can become discouraging and meaningless. Among a plethora of worldviews, Christianity is distinctive and singularly addresses many questions that come to the forefront concerning our existence and the universe. Unfortunately, many â€Å"who see themselves to be Christian really don’t understand even the basicsRead MoreThe Christian Worldview1920 Words   |  8 PagesThere are many components that make up a worldview. The stance a person takes on topics such as God, humanity, Jesus, and restoration can all make up their belief system. These beliefs can effect a person’s actions, thoughts, and how they chose to live their life. Th e Christian worldview is based on there being only one God, a God-centered purpose for humanity, the actions and work of Jesus Christ, and the journey to salvation. Taking the same position on these topics will lead to a life being livedRead MoreNon Profit Analysis Essay7109 Words   |  29 PagesAnalysis Project Liberty University Penny LeBaron Busi 602 Carlson Hurst Part 1: Christian World View According to Del Tackett’s article on the Focus on the Family website, a person with a Biblical world view â€Å"believes his primary reason for existence is to love and serve God† (Tackett, 2012). Barna Research Group asks the following questions to determine if a person has a Biblical worldview: â€Å"Do absolute moral truths exist? Is absolute truth defined by the Bible? Did Jesus Christ liveRead MoreBiblical Worldview And The Christian Worldview1295 Words   |  6 PagesBiblical Worldview in Romans It is an important factor in a Christian’s life to have a biblical worldview that coincides with God’s beliefs. A Christian cannot grow in their relationship with God with just their own understanding and knowledge. They must surround their framework of beliefs and ideas on God’s word and what he calls his children to live their life accordingly. That is why Paul’s letter to the Roman church is such as significant demonstration of the Gospel and the Christian Worldview andRead MoreChristian Worldview1594 Words   |  7 Pages Let us ponder about how other religions worldviews relate to the Biblical worldview. There are three main areas or types of worldviews, Pantheists (Hinduism, Buddhism), Secularism (naturalism), and Theism (Christianity, Islam, Judaism). I will answer 5 basic questions on just one of the non-Christian worldviews and then compare it to the Biblical worldview. Part one will be about Buddhism and part two will compare Buddhism and the Biblical worldview. The questions to be answered are: 1.

Effects of Social Media on testing ability Free Essays

As a society we are constantly connected to the world around us. The accurate definition Is explained best by Boyd and Allyson. 2007 â€Å"SONS or Social Networking System Is a web-based service that allows individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. We will write a custom essay sample on Effects of Social Media on testing ability or any similar topic only for you Order Now This system or software is made up of all social networking sites some of which are Faceable, Mainstream, Twitter, Tumbler, Snatch, and the list goes on. It Is clear that we live In a world where we have access to any piece of information at any given time during the day. With this boom of technology It Is becoming harder and harder for us to disconnect from the world around us. There is very little chance to decompress have access by not only our computers, but also our phones now have APS that allows us to connect to social media at any given time of the day or night. The question is does this constant access of information and constant staying on social media affect our performance as students? Prospectus The Higher Education Research Institute in 2007 reported that ninety four percent of first year college students use social networking websites. In 2005 research by Macrobiotics and kepi revealed, â€Å"Eighty five percent of students at a large research university had accounts on Faceable, the most popular social networking site. † This leads us to the question does this way of revolving around social media impact our daily lives and the way we function? The National Sleep Foundation conducted a survey to reveal if there was a correlation between long hours of social media use and if it affected sleep habits along with performance levels. To be able to function properly one’s sleep is Just as viable as the basic needs such as food and water. Before the big boom of technology humans lived much simpler lives. For example, before the invention of computers, cellophanes, and even motor vehicles people had a more organic and natural way of life. Even the food they put into their bodies was untarnished by chemicals. Technology is intended to make one’s life better; however like many things that are used in excess it becomes unhealthy. When these forms of social media affect our sleep cycle we maybe dealing with an addiction that must be managed. Lead researcher Diana Tamari of a recent Harvard study told the Los Angles Times, â€Å"l think the study helps to explain why people utilize social media websites so often. I think it helps explain why Twitter exists and why Faceable is so popular, because people enjoy sharing information about each other (Nature,2012). Diana Tamari was involved in a study conducted by Harvard University, which sought the answers to why social media was so addictive. The answer to their question turned out to be very a simple one. People are addicted to talking about their problems. They found in researching â€Å"That the act of disclosing information about oneself activates the same part of the brain that is associated with the sensation of pleasure, the same pleasure that we get from eating food or getting money (Nature, 2012). I say all of this to lead to the main point of our own research; social media is addictive. When social media becomes a problem and affects our basic needs such as sleeping patterns; the problem flows over into our daily lives. To simply state it our performance levels will decrease. In a study done by Christina J. Calamari, PhD, Thornton B. A. Mason, MD, PhD, MACE, Sarah J. Radcliff, PhD. , â€Å"Teenagers getting 8 to 10 hours of sleep on school nights tended to have 1. – to 2-fold lower multitasking indices compared with those getting less sleep. Thirty-three percent of the teenagers reported falling asleep during school. † Research is proving that social media is unhealthy. This problem did not escalate quickly overnight, but has been slowly evolving monster that has grown into a problem that must be dealt with. Kirsches and Sharkskin (2010, p. 1238) claim that â€Å"Students tend to participate in such website activities while doing their homework so that it may have negative effect on their academic achievements by interrupting them from the learning process. Therefore, between SONS usage and student academic performance shown at schools and universities. Many doctors, websites, self-help books, etc. Tell us that social media is a huge leader in sleep loss, however in Sleep Care’s article on social media and sleep they write that they believe social media can cause individuals to get more, effective sleep. â€Å"Faceable has over 1 billion users worldwide while Twitter had over 500 million last year and is quickly growing every day'(Sleepwear, 2014). This goes without saying that a big chunk of the world is connected to one social media site or another. In order to be engaged in a social media site, one must â€Å"follow’ or â€Å"like† another. They continue with, â€Å"Social media enables an individual to feel supported from individuals closely tied to their lives and from friends and family afar† (Sleepwear,2014). By connecting with people who share similar interests and opinions a person who actively utilizes social media finds oneself in an overall better state of mind. This relates directly to better sleep because having a peaceful mind when lying down to go to bed is essential in a good night’s sleep. In 2010 media headlines read: minor Friends Can Make You Fat. Reading these headlines, researchers at US San Diego and Harvard studied the correlation between social networks, sleep patterns and drug usage, after much research and hours of examination they discovered, â€Å"The use of social networks by adolescents influences sleep patterns, sleep deprivation, and drug use† (Beers 2010). Why is the sleep cycle important? What occurs during the sleep cycle that is so valuable to the human body? â€Å"Stage 1 is the beginning of the sleep cycle, and is a relatively light stage of sleep in which the brain produces high amplitude theta waves, which are very slow brain waves. Stage 2 is the second stage of sleep and lasts for approximately 20 minutes. The brain begins to produce bursts of rapid, rhythmic brain wave activity known as sleep spindles. This stage was previously divided into stages three and four. Deep, slow brain waves known as delta waves. Most dreaming occurs during the fourth stage of sleep, known as rapid eye movement (ERM) sleep† (Cherry, 2011) These stages of sleep are very valuable for the wellbeing of humans. These processes allow us to recuperate from the day and heal. The body can physically heal itself by resting. The same concept applies to the mind. Once the technology is finally set aside most young adults only receive approximately five hours of sleep per night. Sleep deprivation is the reason why in this day and age there are more mishaps and â€Å"slip-ups† than ever before. With the lack of sleep one’s comprehension skills are severely lacking. When it is time to sleep individuals around the world grab their phones. Peg Fitzpatrick surveyed 1,000 online individuals thus finding, â€Å"Our Faceable and Twitter activities continue even after we’ve hit the hay, with forty-eight percent of respondents checking in on activity when they wake p in the middle of the night or as soon as they wake up in the morning (Fitzpatrick 2011). In her online blob, Peg Fitzpatrick asked many friends about how social media affects their sleeps habits. Sadly, many of her friends responded with low affects because they have -in few words?grown immune to social media. They check their social media sites every night in the same amount of time so their body is used to getting that same amount of sleep. Social media has affected these friend’s sleep habits. They have been a part of the world of social media so long that their body has accepted it as a part of the daily routine. With easy access to sites responsibility to bedroom may result in sleep loss, delays in initiating sleep, daytime sleepiness and more,† says researcher Teresa Roar. Those who said they usually connected to friends online before getting into bed reported sleeping an average of â€Å"8 hours and 10 minutes a night compared with 9 hours and 2 minutes among those who never connected† (Thomson Reuters 2014). Studies also show that sleep loss can lead to a variety of other problems such as: obesity, depression, high blood pressure, difficulty regulating emotions and lower grades. Kids who frequently viewed TV before bed were four times more likely to report waking up several times during the night than non-viewers, and frequent social networks were three times more likely to wake up a lot. Researchers reported in Sleep Medicine, † kids who regularly played video games or listened to music at bedtime had significantly more difficulty falling asleep† (Thomson Reuters 2014). Another factor that also may play into the problem is when a device with access to social media is near the bedtime pillow, people tend to wake up throughout the night. Some tend to immediately return to leap but others may stay away for an hour or more in the middle of the night on social media before they return to sleep. This growing problem may seem insignificant, but over time this continual routine is unhealthy for the body. The life of a student, no matter what age, takes a toll on the body. Deadlines to meet, Jobs to do, activities to plan, activities to attend, homework to complete, grades to maintain, etc. The life of a student is often either all about freedom or all about grades. This is because as students we are learning what actions to take in order to have a balanced life. Sleep is one area that is often neglected by young adults because there is more on the plate than ever before. The society of today is fast paced and demanding. In order to stay in control one must lose a few hours of sleep to stay ahead of the game. What is the accurate definition of sleep and rest? It is referred to as, â€Å"The period in which the basic metabolic rate decreases, soft tissue and muscles are relaxed and revalidated, and the brain is able to process things that have been learned during the day (Clifford, 2007). Harvard Women’s Health Watch states, â€Å"There are six reasons for eating enough sleep, namely for improved learning and memory, maintenance of metabolism and weight, increased safety, enhanced mood, cardiovascular health and boosting up the immune system† (Fanned, 2013). With any choice comes an appropriate consequence. Depending on the choice the consequences could be positive or negative. When an individual decides to push off sleep for whatever reason negative consequences follow?sickness, a drop in school performance, a negative or poor attitude, and an exhausted body. In a 2009 study Tracker noticed that students experiencing sleep deprivation try to avoid more difficult tasks. Also, they often are not aware that the difficulties they are experiencing academically can be directly related to their poor sleep habits. This can often lead to frustration and depression due to the low-test scores they are receiving. This would explain the commonly heard comment, â€Å"l can’t understand why I did so badly, I spent all the previous day studying† (Engle-Friedman, 2003; Filcher, 1997). In 2013 an experiment was put into action to identify the factors affecting quality of sleep, and assess the impact of low quality sleep on the daily activities of students. The Results of social Edie follow: â€Å"Non-users of social networking, such as Faceable, MANS, and Twitter, 0. 5-2 hours a day had the best sleep quality among the groups, but the result again cannot be taken into consideration due to the non-significant p value (p= 0. 42) ( Fanned, 2013). † Even though social media is relatively new, it has found itself into the daily lives of many young students. With most media distractions are not uncommon. People see social media as way to relax, but are blinded by the negative effects that it has on their health and even on their grades. A large-scale study by the Kaiser Family Founda tion (Beers,2012) found that, â€Å"teens spent fifty three hours per week engaged with some form of electronic media. † That’s more than seven hours per day. Most of the time spent was during the night when the volunteer is in bed. Research also shows that lack of sleep has been linked with mood swings during the day. Social media has a negative impact in that it influences friends in a network. It has also brought about a sleep disorders such as sleep testing. This is a recent development. The brain is hardwired to do what it is become adapted to. In this age brains are coming more and more adapted to staying on computers and cellophanes all day long. This practice has drifted over into our sleeping habits. This is not only a distraction to the one who is doing it but also to the one who receives the text because the alert wakes them up in the middle of the night. The brain cannot function at maximum capacity when it is weary. This causes one who loses sleep to perform poorly on test and during their daily activities. In the research done by Dry. Rubin Had, social media effects on sleep are analyzed in the life of young students. Sleep is a vital necessity such as eating a proper diet, drinking plenty of eater, and exercising daily. Dry. Had also shows that poor quality sleep negatively affects a person’s physical, psychological and emotional well being and leads to poor job performance. She goes on to further explain how sleep is like a cave you have to enter, this meaning that each human body has to prepare itself for the sleep cycle. A person must develop a routine to help their body to shut down and begin to recuperate. By adding light from computers or cellular devices the body is not able to properly shut down for the night. The light from laptops or cellular devices causes the brain to be confused. When the brain senses darkness it connects this with sleep so it makes the hormone melatonin. This hormone makes us sleepy. When a student is on a computer the brain is tricked by the light, believing that it is earlier than it usually is. Because of this it takes a student longer to merge into the ERM cycle. â€Å"The college student needs about eight hours of sleep. When a college student puts down their cellular device they can therefore get more sleep. † (Pipsqueaks, 2013). Method To conduct this study, participants will be recruited on the Blue Mountain College campus. Participants will be comprised of eighteen and older, male and female, rotational and nontraditional college students. We will recruit the participants by word of mouth, signs posted around campus and the incentive of coffee and doughnuts. The participants will be required to sign a consent form to the study, answer demographic questions, take the short survey and not talk about the survey to friends. Upon request noted on the demographic form, participants can be emailed the surveys results, which will be the debrief section of the study. This study is designed to figure out if prolonged hours of social media use at nighttime will affect test scores the next morning. Total hours spent on social media will be test complied with demographic questions and five questions from the fifth grade level language arts section of the Mississippi Curriculum Test (MAC). Testing will take place in the student lounge between the hours of on varies days, to which we will take participants at any time during that block of time. Participants can score between O and 100 on the MAC section and that score will then be compared to the total amount of time they stated they spent on social media in the demographic section. We believe higher test scores will show a lower amount of nightly social Edie use and lower test scores will show a higher usage of social media. Results The survey we conducted involved sixty-two volunteers. Group A participants spent less than one hour on social media the night before and group B spent anywhere from an hour to over six hours. The purpose for our testing was to create a correlation between low comprehension skills and late hours spent on social media. Our hypothesis stated that students who spent more time on social media would make a lower grade than those who did not. Figure 1. 1 is a scatter plot to show the range of test scores from our 62 participants. Figure 1. 1 Figure 1. 2 The break down of hours spent on social media per individual is seen in figure 1. 2. Majority of hours that were spent on social media falls between less than an hour and two hours. For this reason we created two groups and compared their test scores to each other. The total hours grouped can be viewed in figure 1. 3. Out of the 62 participants 47% spent less than an hour on social media and 53% spent an hour or more on social media. Figure 1. The correlation of our survey shows our hypothesis to be false. The two-tailed P value equals 0. 1683, which is 16%. By conventional criteria, this difference is insider to be not statistically significant because it is not less than . 05 and thus not supporting our claim. The mean of Group One less than 1 hour minus Group Two greater than 1 hour equals 9. 67, 95% confidence interval of this difference: From -4. 20 to 23. 53. Partici pants who spent less time on social media approximately had the same average as those who spent more than two hours on social media. Figure 1. 4 below displays the statistical data from the study. Mean. 24 57. 58 SODS. 09 28. 97 SEEM 4. 66 5. 04 N 29 33 Figure 1. 4 Discussion The Age of Information is here and it is here to stay. As a result, our social media use is steadily on the rise. The purpose of the study was to see if prolonged usage of social media at night affects our comprehension skills the proceeding morning. This research is important because if people are aware of the effects that social media could have, they might reduce the amount of time they spend on different networks. Our hypothesis was, if a student spends two or more hours on social media before entering their sleep cycle it would negatively affect their test scores the following day. After conducting the experiment, our team found no correlation between hours spent n social media the night before and low comprehension skills. We found many factors in need of improvement throughout our experiment. If time allowed a pilot study would have been ideal to allow for us to discover things that we might fix before conducting the study. Also, we could have fine-tuned our data collection method and made sure we were selecting the proper statistical analyses. One of our initial plans was to incorporate the experimenters’ GAP in order to determine if the student had a learning disability. However, when making out the test samples, we chose not to add a blank for the test takers to insert their GAP. Additional reading comprehension questions would have been helpful for us to determine if the student had any reading or learning disabilities. Also, incorporating a variety of questions could have better helped our results. The demographic portion of our test became a distraction for the test takers. The amount of demographic questions that was asked seemed to bombard the participants of the study. Fewer questions could possibly have been more helpful in this instance. In our attempt to mask our study we ended up causing our participants to rush through the numerous demographic questions. Another factor that hurt the results of our study was the number of participants who refrained from social media. Our data was skewed due to a low number of participants who spent less than one hour on a social media website. The location we chose to conduct the experiment could have been moved to an area better fitted for testing. Instead, we chose a central location in one of the buildings on campus. Many people came in and out of our testing room. This offered many distractions for our participants. The constant flow of traffic allowed the volunteers to be distracted. Having a quieter environment could have helped our test takers focus more. In our tests. The group’s definition of social media was clearly explained. We spread the word about our experiment in a timely manner so that the majority of students on campus were made aware of our experiment. Also, we provided multiple days for students to come in so that testing did not interfere with their class schedules. We offered donuts and coffee, which were effective incentives for the students. Our experiment could be useful for other groups studying sleep by helping them better calculate the correlation between social media use and sleep habits. For future studies we will need to develop a more effective way to study the effects of prolonged social media use on students so that we will have more accurate results. How to cite Effects of Social Media on testing ability, Papers

International Marketing and Digital Media Essential Factor

Question: Discuss about the International Marketing and Digital Media of Essential Factor. Answer: Introduction Marketing is an essential factor for the success of an organisation or product in a new market. Marketing involves different strategies that are used to promote a new product or brand in the market. Hence, here comes the importance of a marketing plan (Singh Krishnamurthy, 2015). The marketing plan has been developed to present the situational analysis for Revital in the Australia market and develop objectives and strategies to promote the brand. Furthermore, the paper will present the tactics that are used over the digital marketing platform to promote Revital among the internet users. Finally, the plan will present the estimated budget and the performance indicators to proceed with the marketing activities according to the plan. Company Product Background Revital is a Daily Health Supplement Product produced by Ranbaxy. It is an Indian Multinational Pharmaceutical firm operating in different parts of the world. Analysis shows that the Ranbaxy has been selling its products in around 125 countries across the world with its manufacturing sites at eight major countries. Currently, the company has planned to target Australia as a new market for its product Revital which is a well known brand across the world. Ranbaxy will proceed with marketing of Revital with its common tag line One Capsule a day keeps you fit and active all day ("Revital Capsule Benefits Side Effects in Reality", 2016). The product offers different advantages for the adults of all age group and the brand has different products for men and women. Situational Analysis SWOT Analysis 3.1.1 Strengths Revital contains different nutrients that fulfil the daily need of a human body. It contains around 20 essential nutrients ("Revital Capsule Benefits Side Effects in Reality", 2016). The product supports the need of the people due to huge change in the lifestyle. The product has a global recognition. There are very less products in the market with such reputation and brand value (Strauss, Frost, Strauss, 2011). Weaknesses It only offers oral dosage that acts as a weakness of the product ("Revital Capsule Benefits Side Effects in Reality", 2016). The product targets geriatric people who are busy in their life schedule. Australia is a new market with huge level of competition for a pharmaceutical product (Pride Ferrell, 2012). Opportunities The nutrients offered by the product provide different benefits to the customers. It is a highly recommended product by the doctors to the people who are busy with their daily life. Hence, it provides a good opportunity for the company to grow its business in the Australian market (Polonsky, Zeffane, Medley, 2012). Revital can be consumed by people who are more than twelve years of age. Threats There are number of other supplement products available in the market that tends to provide huge competition to Revital. Four Cs Analysis Customer Ranbaxys Revital is one of the exclusive nutrition supplement product to be introduced in the Australian market. The digital platform has provided the company with a vast marketplace to sell the product (Pollard Diggles, 2016). The target customers for the product are cautious about their health in the busy and hectic lifestyle. Therefore, such nutrition supplement products can become popular in the target market. Also, the digital marketing will provide more description of the product to the consumers to encourage their purchasing behaviour. Company The Sun Pharma Group has got a massive market of controlled medicine substances and speciality products in Australia. The organisation has followed the Australian Therapeutic Goods Administrations (ATGA) standards to provide effective medicines at an affordable price range ("Sun Pharmaceutical Industries Ltd.", 2016). The organisation has got online product selling channels to reach out to the customers. Along with that, the company has got strict control over the cost of products and healthcare professionals to deliver effective generics and health supplement products to the consumers. Competitors There are a huge number of local competitors present in the Australian market. Hence, the people will trust the local brands with better brand value in the current market. One of the major competitors of Revital is Nutricharge. The rival brands offer products that contains more essential nutrients (McMahon, 2015). Furthermore, it can be seen that the price charged by the rival brands are comparatively higher because of speciality in those products. Along with that, there are several companies that offer injections and other supplement products that provide a huge competition to Revital. Change The changes in the market can be identified by conducting an external market analysis. A PEST analysis has been presented below to discuss the changes in the Australian market. Political Factors: The change in the commonwealth government in Australia has resulted into changes in the rules and regulations of carrying business in the market. It can be seen that the company needs proper licensing to deal with pharmaceutical products (Burritt, 2012). Along with that, the increase in taxes over pharmaceutical products has made it difficult for Ranbaxy to control the price of Revital. Economic Factors: Currently, a financial downfall can be seen in the Australian economy that has resulted in decline of the buying power of the consumers. Furthermore, the current rate of competition and free entry of new companies with proper licensing has lead to difficulty in growing the pharmaceutical business in Australian market (Layton, 2011). Social Factors: The people of Australia have turned busy with their changing lifestyle and daily pressure of work. It can be seen that people aged above forty mainly consume the product because of their daily life schedule (Ewing, 2012). Hence, there is a need of proper marketing to promote the product and make it consumed by lower aged people. Technological Factors: With advancement in technology, people of Australia have become regular user of internet media. Hence, there is a need of digital marketing strategy that will enrich the brand value and increase the market reach of the product (Layton, 2011). Key Issues The key issues that can be observed by analysing the current market situation are presented herein below: The product is mainly consumed by customers aged above forty years. It is important for the company to concentrate on digital marketing for better promotion of the product and increase its market reach (Kotler, 2009). There is a need of competitive pricing policy to fight the battle of immense competition in the market (Ewing, 2012). The company needs to have proper licensing and certificate to trade in the Australian market. Objectives and Strategy SMART objectives Specific The specific objective of the product introduction is to promote the health benefits and description of the product in the Australian market. Meanwhile, the product brand must ensure that the digital online media marketing will generate maximum promotion at the initial stage (Chaffey, 2007). The focus should be on identifying the appropriate target demographics in the vast market. Measurable In the case of measurable objective, the primary aim is to ensure 5% return on investment within the first three years of the product launch in the Australian market. As the major business will commence on the online system, the response of the target audience and customer spending on the product must be recorded during the first couple of years (Chaffey, 2007). Attainable One of the most achievable goals of the business is to promote online registration process so that maximum numbers of retailers and customers can buy the product online (Chaffey, 2007). At the same time, significant marketing of product must be done to create the brand identity in the target market area. Relevant Some of the relevant strategic plans have to be set so that decisions on merger and acquisition can be made within the first six months of the business. In this way, mergers and business acquisition with local pharmaceuticals companies will provide the firm identity of the product from the very beginning (Chaffey, 2007). Time-oriented Time-oriented objectives are critical for the business to make sure of the proceedings. Within the first couple of months, active promotions and digital media marketing have to be commenced so that the expectations from the product can be materialised (Chaffey, 2007). After six months time, new mergers decision will be focused to increase business prospects and brand awareness. Strategy A channel strategy must be promoted to develop significant research on customers behaviour and activity of the marketplace. Along with that, information must be collected on intermediates, market competitors and distributors to manage supply chain management. The marketing strategy of the product must include definite communication channel so that target customers of the product can be encouraged to use the product for health benefits (Clarke Flaherty, 2015). At the same time, the management requires managing channel integration for market development. As the organisation has selected to use digital marketing, the company must identify the sales target and leads from the developed network. After the targets are set, events can be prioritised. Also, the offered budget for acquisition, business development, product promotion and conversion must be identified to make definite changes. The digital media marketing must enhance the popularity of the brand within the target demographics (Clarke Flaherty, 2015). Hence, prioritisation of the target audience and available products must be needed in the digital marketing strategic plan. Tactics Different digital marketing tactics can be used by Ranbaxy to promote the Revital brand in the Australian market. It is used to spread awareness, acquire a good position in the market and convert the approach into sales (Hoxie, 2011). The major tactics that will be used by the company are discussed herein below: Awareness: This tactics are used to create awareness among the target customers. The different types of awareness tactics are presented below: Social media marketing: Social media advertising is an essential medium of marketing a product in the new sector (Gupta, Massisimo, Koontz, 2013). It increases the reach of the product by enhancing audiences who are not regular user of television and printed media. It will cost the company around $24,000 yearly. Newsletter and direct mailing: Newsletter advertisement is used to target potential customers using the search information of the customers interested in supplement products. It cost the company around $12,000 yearly. Search Engine Optimisation and Google AdWords: SEO is a way of reaching customers through advertising the brand over search engines like Google and Yahoo. It also advertises the brand over other websites. Acquiring: Acquiring tactic is used to acquire a good market positioning. The acquiring tactic is presented below: Company Website: Ranbaxy needs a website to present all details about the product. The website will act as an e-commerce platform that will allow customers and retailers to buy Revital and others products of the company (Gupta, Massisimo, Koontz, 2013). It will cost the company around $10,000 in the beginning. Website helps to create a good reputation and brand positioning in the market. Conversion: Conversion tactic is used to convert sales approach into final sell that can be done through SMS and telemarketing. SMS and Telemarketing: SMS and Mobile marketing will be used to target people already using supplement products (Hoxie, 2011). It will cost the company around $12,000. It is important to see that final sales are generated through this technique. Budget Cost breakdown The cost breakdown for the planned e-marketing tactics is presented herein below: Marketing Monthly Budget Particulars Annual expenditure STAFF OR SERVICES (I.E. CONSULTING) Salaries $ 102,000 Benefits $ 13,200 STAFF SUBTOTAL $ 115,200 WEBSITE Hosting $ 1,200 Design/Development $ 5,000 E-Newsletter Distribution $ 2,700 Search Engine Submission $ 1,100 WEBSITE SUBTOTAL $ 10,000 PROMOTIONS Social media advertising $ 25,000 Direct Mail (print and email) $ 7,300 Telemarketing $ 12,000 Google AdWords $ 3,700 PROMOTIONS SUBTOTAL $ 48,000 TOTAL $ 173,200 Monthly budget The monthly budget for digital marketing has been presented herein below: Monthly Marketing Budget JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL STAFF OR SERVICES (I.E. CONSULTING) Salaries $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $9,500 $9,500 $9,500 $9,500 $102,000 Benefits $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,300 $1,300 $1,300 $1,300 $13,200 STAFF SUBTOTAL $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $10,800 $10,800 $10,800 $10,800 $115,200 WEBSITE Hosting $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 Design/Development $5,000 $5,000 Newsletter Distribution $700 $650 $700 $650 $2,700 Search Engine Submission $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,100 WEBSITE SUBTOTAL $5,100 $200 $900 $200 $200 $850 $200 $200 $900 $200 $200 $850 $10,000 PROMOTIONS Social media advertising $5,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $25,000 Promo Items $0 Direct Mail (print and email) $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $300 $7,300 Webinar $0 Telemarketing $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $12,000 Google AdWords $400 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,700 PROMOTIONS SUBTOTAL $5,400 $5,300 $2,300 $5,300 $3,300 $5,300 $2,300 $5,300 $3,300 $5,300 $2,300 $2,600 $48,000 TOTAL $19,500 $14,500 $12,200 $14,500 $12,500 $15,150 $11,500 $14,500 $15,000 $16,300 $13,300 $14,250 Annual Total $173,200 Financial KPI The financial KPI that must be achieved with the planned e-marketing tactics are discussed herein below: Sales Growth: It is estimated that the company will have spend around achieve around double of the money as revenue that is spend on the e-marketing tactics (Hackley, 2010). This will increase to around 5 times by the end of 6th month and 10 times by the end of 12th Lifetime Value of a Customer: It is important to see that the lifetime value of the customers must be as high as possible (Hackley, 2010). A single customer must provide minimum 5 transactions to the company. Cost of acquisition: The cost of acquisition must be as low as possible. A single tactic must help the company to reach highest possible customers (Hackley, 2010). Phased Return on Investment The estimated phased return on investment made on e-marketing tactics is presented herein below: Phased Return on investment (Single Phase = 3 months) Particulars Phase 1 Phase 2 Phase 3 Phase 4 Investment on Tactics $ 46,200 $ 42,150 $ 41,000 $ 43,850 Net profit earned $ 18,480 $ 105,375 $ 102,500 $ 263,100 Phased Return on investment 40% 250% 250% 600% Top Level Benefits Top level benefits that must be provided by the planned e-marketing tactics are discussed herein below: Social media marketing: It is estimated that the social media marketing will help in creating awareness among the target customers. It will help to earn around 25% of the sales target. Newsletter and direct mailing: Newsletter and direct mail will help in awareness concern. It will create around 25% of the targeted sales (Harris Dennis, 2008). Search Engine Optimisation and Google AdWords: SEO and Google AdWords will provide around 20% of the target sales. Company Website: Company website will be used to retain old customers who are aware of the product. It will provide 30% of the target sales in the first month (Harris Dennis, 2008). SMS and Telemarketing: SMS and telemarketing will be used to convert the sales approach to final sales. Hence, it has 100 percent utilisation in the e-marketing plan. Sales and Profit analysis It is targeted that the company will earn around $946,650 as revenue in the first year that will lead to a profit of $489,455. The projected revenue and profit figures are presented in the table given below: Projected Revenue and profit Particulars JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL Revenue $ 39,000 $ 29,000 $ 24,400 $ 72,500 $ 62,500 $ 75,750 $ 57,500 $ 72,500 $ 75,000 $ 163,000 $ 133,000 $ 142,500 $ 946,650 Cost of Goods Sold $ 3,900 $ 2,900 $ 2,440 $ 7,250 $ 6,250 $ 7,575 $ 5,750 $ 7,250 $ 7,500 $ 16,300 $ 13,300 $ 14,250 $ 94,665 Gross Profit $ 35,100 $ 26,100 $ 21,960 $ 65,250 $ 56,250 $ 68,175 $ 51,750 $ 65,250 $ 67,500 $ 146,700 $ 119,700 $ 128,250 $ 851,985 Administrative expenses $ 7,800 $ 5,800 $ 4,880 $ 14,500 $ 12,500 $ 15,150 $ 11,500 $ 14,500 $ 15,000 $ 32,600 $ 26,600 $ 28,500 $ 189,330 E-marketing expenses $ 19,500 $ 14,500 $ 12,200 $ 14,500 $ 12,500 $ 15,150 $ 11,500 $ 14,500 $ 15,000 $ 16,300 $ 13,300 $ 14,250 $ 173,200 Total expenses $ 27,300 $ 20,300 $ 17,080 $ 29,000 $ 25,000 $ 30,300 $ 23,000 $ 29,000 $ 30,000 $ 48,900 $ 39,900 $ 42,750 $ 362,530 Net Profit $ 7,800 $ 5,800 $ 4,880 $ 36,250 $ 31,250 $ 37,875 $ 28,750 $ 36,250 $ 37,500 $ 97,800 $ 79,800 $ 85,500 $ 489,455 Conclusion Effective digital marketing can create significant market opportunities and new business proposition for Ranbaxys Revital in the Australian market. As the current set of Australians are looking for nutrition supplement products for their health, the product will be a success in the target market. Therefore, marketing of the product in the target market area will be a crucial factor. The company has effectively identified the other available nutrition supplement products so that the product can impress the target audience providing health benefits. The analysis of the report also describes the business benefits and probable market share of the product providing target sales, profit and return on investment. References Burritt, R. (2012). Environmental reporting in Australia: current practices and issues for the future.Business Strategy And The Environment,11(6), 391-406. https://dx.doi.org/10.1002/bse.343 Chaffey, D. (2007).Total e-mail marketing. Oxford: Butterworth-Heinemann. Clarke, I. Flaherty, T. (2015).Advances in electronic marketing. Hershey PA: Idea Group Pub. Ewing, J. (2012). Marketing in Australia.Journal Of Marketing,26(2), 54. https://dx.doi.org/10.2307/1248438 Gupta, D., Massisimo, A., Koontz, C. (2013).Marketing Library and Information Services II. Berlin: De Gruyter. Hackley, C. (2010).Advertising and promotion. Los Angeles: SAGE. Harris, L. Dennis, C. (2008).Marketing the e-business. New York: Routledge. Hoxie, M. (2011).90 days to success marketing and advertising your small business. Boston, MA: Course Technology, Cengage Learning. Kotler, P. (2009).Marketing in Australia. New York: Prentice-Hall. Layton, R. (2011). A Review of Marketing Literature in Australia.Journal Of Marketing,45(2), 159. https://dx.doi.org/10.2307/1251677 McMahon, L. (2015). Corporate accountability in Australia: Managing the information environment for corporate accountability.J Bus Ethics,14(8), 673-681. https://dx.doi.org/10.1007/bf00871348 Pollard, C. Diggles, A. (2016). The Role of Trust in Business-to-Business E-Commerce Collaboration in a Unique Environment in Australia.International Journal Of E-Business Research,2(3), 71-92. https://dx.doi.org/10.4018/jebr.2006070105 Polonsky, M., Zeffane, R., Medley, P. (2012). Corporate environmental commitment in Australia: A sectorial comparison.Business Strategy And The Environment,1(2), 25-39. https://dx.doi.org/10.1002/bse.3280010205 Pride, W. Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. Revital Capsule Benefits Side Effects in Reality. (2016).Healthy-drinks.net. Retrieved July 2016, from https://www.healthy-drinks.net/revital-capsule-benefits-side-effects-in-reality/ Singh, N. Krishnamurthy, S. (2015).International marketing review. Bradford, England: Emerald Group Pub. Strauss, J., Frost, R., Strauss, J. (2011).E marketing. Upper Saddle River, N.J.: Prentice Hall. Sun Pharmaceutical Industries Ltd.. (2016).Sunpharma.com. Retrieved July 2016, from https://www.sunpharma.com/

The Crucible Literary Analysis Essay Essay Example

The Crucible Literary Analysis Essay Paper Human Cruelty in the Name of Righteousness The Crucible by Arthur Miller Guilt is a difficult feel to cope with. However, being blamed guilty while being innocent is even harder. This situation is experienced through the characters in Arthur Millers play, The Crucible . In this play a group of girls attempt to practice witchcraft but because they g at caught, the girls worried they were going to get punished. They begin to accuse e other people and lie in order to deflect the blame from themselves. This initiated the Sale m Witch Trials. Miller portrays human cruelty in the name of righteousness through Abigail a ND Thomas Putnam in The Crucible In The Crucible, Abigail (Reverend Paprikas niece) accuses Tuba and Elizabeth Proctor of witchcraft in spite of upholding her innocence. Hysteria arises as R veered Hale asks Abigail If she is involved with witchcraft. Abigail replies l never sold NYSE If! Am a good girl! Am a proper girl and that Tuba forced her to do it. Tuba, in fear of PU enmeshment, accused other woman of witchcraft. Likewise, Elizabeth Proctor was also blame De for acts she did not commit. We will write a custom essay sample on The Crucible Literary Analysis Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Crucible Literary Analysis Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Crucible Literary Analysis Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Reverend Hale says Abigail mentioned her name in the court. Elizabeth says [she] will fear With Abigail accusation against Elizabeth in the trials not only did Abigail divert attention from her but has also caused chaos in the town because the Proctors were important people. Giles Corey believes Thomas Putnam is making false accusations in order to take land, Giles accuses Thomas Putnam of coldly [prompting] [his] daughter to cry witchery upon George Jacobs. (3. 39596. 182) This meant that Thomas Putnam falsely accused George Jacobs to take advantage of the land. As a result of this accusation Giles Corey is arrested for Gonzales 2 contempt of order. He said, cannot give you no name,sir. I cannot. (3. 419. 183) He refused to give a name because he did not want anyone to be hanged. Giles Corey ref used to confess the person he got the information in the name of righteousness. During this period of time, people had a different view of righteousness. Alt Hough it may seem in the crucible as if greed, culpability and fear caused the Puritans t o act in a more harsh, merciless manner, in the Salem Welch Trials; we can also perceive that elision plays a major role during these events. In the book All Things Human by Henry Goodman Potter, pages 5854 reads,Henry Potter and his white contemporaries addressed these e concerns with common assumptions and convictions, rooted in various aspects of Name Rican religious and social thought, about the fatherhood of God and brotherhood of humane This goes out to show that equality during these periods of time was difficult to reach b cause religion changed peoples perspective drastically. Throughout The Crucible characters have been blamed for an act that they did not omit.

Free Online Public Schools for Arkansas Students, K-12

Free Online Public Schools for Arkansas Students, K-12 Arkansas offers resident students the opportunity to take online public school courses for free. Below is a list of no-cost online schools currently serving elementary and high school students in Arkansas. In order to qualify for the list, schools must meet the following qualifications: classes must be available completely online, they must offer services to state residents, and they must be funded by the government. Virtual schools listed may be charter schools, state-wide public programs, or private programs that receive government funding. List of Alabama Online Charter Schools and Online Public Schools Arkansas Virtual Academy (off-site link)Arkansas Virtual High School About Online Charter Schools and Online Public Schools Many states now offer tuition-free online schools for resident students under a certain age (often 21). Most virtual schools are charter schools; they receive government funding and are run by a private organization. Online charter schools are subject to fewer restrictions than traditional schools. However, they are reviewed regularly and must continue to meet state standards. Some states also offer their own online public schools. These virtual programs generally operate from a state office or a school district. State-wide public school programs vary. Some online public schools offer a limited number of remedial or advanced courses not available in brick-and-mortar public school campuses. Others offer full online diploma programs. A few states choose to fund â€Å"seats† for students in private online schools. The number of available seats may be limited and students are usually asked to apply through their public school guidance counselor. (See also: 4 Types of Online High Schools). Choosing an Arkansas Online Public School When choosing an online public school, look for an established program that is regionally accredited and has a track record of success. Be wary of new schools that are disorganized, are unaccredited, or have been the subject of public scrutiny. For more suggestions on evaluating virtual schools see: How to Choose an Online High School.

Bulding Suspense In Spielbergs Jaws Film Studies Essay

Bulding Suspense In Spielbergs Jaws Film Studies Essay The music is played when the shark comes in distance and closer to the beach. First the music very slowly and when it gets louder and louder we feel like the shark is coming. This sound is like a theme of the film, which makes everyone to keep attention to the film. This type of music is Non-Diegetic music. This gives the audience that they are below the sea imagining the shark is waiting for them. If the shark be revealed straight away, it would destroy the whole story. Stephen Spielberg wants to build suspense by suspense to create the film attentive to it audience. One technique is that the music is used to build up the tension. Example Write here. Stephen Spielberg uses long shot to show this and cover all the details in the proof to show what happened. Second attack was quite different. It is the attack of the little boy whose name was Alex. He swam in his inflatable lilo away from the rocky sand to the sea. When he was there the shark attacked him. We know this by looking fro m the music and fins coming out from the shark. The camera angles builds up the tension and suspense to show like we are looking from the angle of shark and when the attack happened from the distance it shows people to show exact how the boy was attack. The Director builds up the fear of the shark by making music devious and dangerous like you get on the horror film. Director uses music like â€Å"dun, dun† sound/music that makes you follow the shark on its trail. You will follow the music as well as you are looking from the shark perspective. On this second attack he uses lots of close-up shots of the boy to show off the detail. The camera shot tracking is shown as though as you are shark and following the boy on his lilo. Jump cut is shown to take close shot of the people by cutting people shot one by one. After that camera moves into a close-up of the boy, who is now lying on a yellow lilo. Brody continues to look at the water, which raises tension. When we look around the beach we see yellow objects; umbrella, bathing suits, towels and a boy’s lilo. This is because yellow associate with fear because most of the warning signs have yellow sings like a hazardous sign. As the camera films the shore, we see a man wearing a yellow shirt playing with his dog. Moments later when he was playing fetch with his dog pippin, pippin goes missing. Dog is nowhere to be seen but only a stick floating on the surface of the sea. This is known as a camera focused, focusing on the stick only and usually called Miss -en- scene. There is no music being played, audience don’t know whether the shark came again or the dog run off somewhere along the beach. This creates suspense as well as a fear.

Evaluate Merleau-Ponty's account in The World of Perception of the Essay

Evaluate Merleau-Ponty's account in The World of Perception of the relation of human beings both to each other and other animals - Essay Example Humans interact with other animals differently depending on the value of the other animals. The nature of the relationship both among humans and with other animals is structured with the view of sustaining the life of humanity. As social organisms, humans live in effectively constructed societies with a set of laws that govern the nature of the relationship among humans. The need for procreation and sustenance of life is a fundamental feature that influences both the nature of the relationship among humans. Among the basic relationship among humans is the family an institution that guarantees both companionship and the sustenance of life. However, for the development of effective societies humans require peaceful correlation among each other a feature that influences the development of governments. Social contract theorists explain that the need for peaceful coexistence in societies influence the formation of governments through democratic governments to govern for specific periods. Among the basic objective of the governments is to maintain law and order besides safeguarding the rights and privileges of the people. While the creation of governments is an effective way of ensuring orderliness of the societies thus guaranteeing freedom and safety of every individual in a society, it portrays the inability of humans to live peacefully without conflicts. Humans’ population increase results in increased pressure on the resources a feature that give rise to numerous conflicts. Such is a fundamental feature of human interactions that Maurice Merleau-Ponty discusses in his book. All the conflicts in the human society arise from either competition for resources or competition for mates. In order to provide amicable solutions to their conflicts, humans organize themselves in societies with effective leadership and systems that perfect in conflict

Violent video games and their effects on children Essay

Violent video games and their effects on children - Essay Example Video games rival other films in terms of original scores, detailed artwork, directors, producers, and story lines (Collier et al 107). This is evident as more movies are based on video games, just as games have long been based on movies (Collier et al 107). There has also been a change of demographics of gamers. For example, there has been a rise of more adults between 18 to 49 years play video games as compared to adolescents (Collier et al 107). This has led to increased popularity of the games. As a result, there has been the inclusion of more scenes that are violent, nude, and drug use. This has also led to change of orientation of these games with more focus on mature gamers. This in turn, has led to rise of popularity and availability of mature games to children especially through internet retailers. The increased availability of video games has led to concern over their effects on children. A reflection on violent video games in children helps in gaining insight on their effe ct on children. Video games lead to aggression and hostility in children. Playing violent video games has been significantly associated with aggressive behaviors (Boyce, Schanding, Burridge and Keller-Margulis 31). The result of analysis carried out suggested that violent videogames are significantly correlated with an increase in aggressive behavior and a decrease in empathy and social behavior in children (Boyce et al 31). The effects were shown to be both short term and long-term. The effects arise due to physiological arousal and hostility that occurs after playing the videogame. Most the content in the videogames is responsible for the rise of negative behavior. For example, the arousal may occur due to the amount of blood or violence in the videogame. These may significantly influence the aggressive behavior. Another research showed that adolescents that engage in more mature rated games were more likely to

Mineral Exploration Essay Example for Free

Mineral Exploration Essay Mineral exploration is the initial stage of the mining cycle. It is a sequential process of information gathering that assesses the mineral potential of a given area. In simple words it is the search for mineral deposits. The reason of exploration is to trace a new source of metal or useful minerals. This includes industrial minerals like silica or clay minerals, metals like iron, lead, zinc, etc., and precious metals and gemstones like gold and diamonds. Types of Mineral Exploration  ·Grassroots exploration involves looking for a deposit in an area where the mineral or metal has never been found till date.  ·Brownfield exploration is the search for any traces of additional deposits near an identified mine.  ·On-mine-site exploration is about expanding a mineral resource that has been found beforehand and developed on the property of an existing mine. Mineral Exploration Process Prospecting It is the search for mineral deposits and starts with an idea or geologic model that identifies lands worthy of advance exploration. It basically includes prospectors walking the around examining and mapping rock types and collecting rock and soil samples by hand for either mineral or laboratory analysis. Mining Claim Staking It is exercised in all the countries as a way of indicating to the government the area that a company wishes to explore further in detail. The license required to stake a claim can be applied for at a mining recorders office. Once a claim is staked and approved by the appropriate government agency, it gives the company the exclusive right to explore that section of ground for a specific time. Detailed Exploration Once a claim has been staked and based on the results of its initial prospecting work, the company will come to a decision on whether to carry on with more detailed exploration. Many minerals are buried deep beneath soil so to test if minerals are present advanced techniques are used such as geophysical and geochemical surveys, and diamond drilling programs are also used. Sampling and Drilling If earlier stages suggest that there is the probability of a mineral deposit underground, the exploration company now might be able to sample that rock to calculate approximately the extent and form of that mineral deposit. The samples are then sent to laboratories for testing and the company will analyze the results.

Importance of the Trial in To Kill a Mockingbird Essay -- Kill Mocking

Importance of the Trial in To Kill a Mockingbird      Ã‚   The trial of Tom Robinson is central to our understanding of racial and social prejudice in Maycomb. Harper Lee uses Tom Robinson's 'crime' to bring tensions in the town to a head and the author uses the trial as a way of making the ideas behind such tensions explicit for the reader.    The two people involved in the so-called crime, Tom Robinson and Mayella Ewell, are at the very bottom of Maycomb society. Tom is black and Mayella one of the poorest of the poor whites. However, neither of them fits into the stereotypes held by the people of Maycomb. Tom is honest, hardworking and dependable, as Mr Link Deas's shouted testimony and his demeanour in court demonstrate. Mayella is a member of the poorest and most shiftless families in the town yet she looks after her brothers and sisters, keeps herself clean and tends to her geraniums in the most difficult of circumstances. It is clear that before the alleged rape a sort of friendship had grown up between Tom and Mayella.    Tom Robinson was probably the only person who was decent to (Mayella).    Unfortunately the ideas about race and society held at the time meant that contact between them could never be anything other than distant and respectful (quite apart from the fact that Tom was married anyway). But Mayella's yearning for some form of close human contact emerges during the trial. She had saved for almost a year to have enough nickels to give her brothers and sisters a treat in order to have her house empty when she invited Tom inside. When she made her advance to Tom he was caught by his inability to hit a white woman and the extreme taboo that Maycomb placed on any form of... ...arrated by Scout is that her childish understanding is free of adult prejudice and expectations. She and Jem measure the proceedings against simple child-like ideas of truth and justice and find them grossly wanting. On the other hand Jem is an expert on court behaviour from watching her father on other occasions so she is able to give an insightful account into most aspects of the trial.    The Tom Robinson case shows the ugliness of both racial and social prejudice. Ultimately the jurors choose to vote along racial lines without regard for truth or justice. Mayella and Tom are both victims of Maycomb's prejudice but only Tom has to pay.    Works Cited Jones, Carolyn. "Atticus Finch and the Mad Dog." The Southern Quarterly Summer 1996: 56-63. Lee, Harper. To Kill a Mockingbird. New York City, NY:   J.B.Lippincott Company, 1990.   

Ansoff’s Matrix Business Studies Gce

Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration, Product Development, Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling †¢ Secure dominance of growth markets †¢ Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors †¢ Increase usage by existing customers – for example by introducing loyalty sch emes A market penetration marketing strategy is very much about â€Å"business as usual†.The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. Market development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: †¢ New geographical markets; for example exporting the product to a new country †¢ New product dimensions or packaging: for example New distribution channels †¢ Different pricing policies to attract different customers or create new market segments Product development Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require th e development of new competencies and requires the business to develop modified products which can appeal to existing markets.Diversification Diversification is the name given to the growth strategy where a business markets new products in new markets. This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks.

Negative Effects of Genetically Modified Food/Crops

Author: Instructor: Course Title: Date: Negative Effects of Genetically Modified Food/Crops Genetically modified organisms refer to organisms whose genetic components have been changed to produce an unnatural occurrence. Genetic engineering refers to the technology employed in the alteration of the genetic elements, which also facilitates the transfer of genes between related and non-related species. This technology is applied in the production of Genetically Modified (GM) crops/foods in order to meet the desired objectives of the industry operators.The 1980 US Supreme Court pronouncement on the legal patentability of biological life in the Diamond vs. Chakrabartyn case opened the gateway to genetic engineering (Lex Orbis). There are some perceived benefits of the GM foods industry, both to the producer and consumer, especially in regard to increased food productivity and nutrition. Conversely, there have been reported cases on potential risks to human health and the environment due to GM foods/crops. The harmful effects of GM foods production and consumption cannot be overlooked, due to their impact on human health, the environment and socio-economic operation of a society.The introduction and widespread use of Genetically Modified (GM) foods has been met with uncertainties in regard to public acceptability due to the confirmed and potential harmful effects of this technology. GM foods are disputable for various reasons, one of them being the adverse effects of these foods to human health. There are concerns over deaths, near-deaths and diseases such as cancer and bacterial infections arising out of GM foods. Human beings need food for survival but it is incongruous to consume potentially harmful food for one’s existence just for survival.Studies indicate that there have been recorded deaths attributable to Genetic Engineering in foods. In 1989, a genetic modification of the food supplement known as L-tryptophan produced a devastating disease known as t he Eosinophilia Myalgia syndrome (EMS). There were about 37 people who died from the ailment, as well as around 1500 who were physically impaired. The GM food supplement was manufactured by a Japan’s chemical company known as Showa Denko, which offered a $2 billion settlement to the victims, but investigations into the product were not carried out.In addition, initial GM tested products such as Flavr Savr have been reported as harmful to animals, evidenced by the premature deaths of the animals used in these lab tests. Further, in 1996, a company known as Pioneer Hi-Bred, the largest seed company in the US, produced soybeans with the added protein methionine, through splicing Brazil nut DNA into the conventional soybeans (Cummins, Lilliston and Lappe 36). Researchers from the University of Nebraska reported that the use of the GM soybeans may result in fatal allergies to individuals allergic to Brazilian nuts.Fortunately, the company withdrew the product from the market befor e any fatalities occurred. Allergenic reactions to GM foods are another area of concern to the consumer public. There has been an increasing rate of food-allergenic individuals in the nation, especially among children, which was confirmed by the Center for Disease Control. The increased alteration of diets contributes to the rising rate of food sensitivity, since GM foods are not comparable to regular foods (Nestle).Other indications of the allergenic quality of GM foods include the following: A study on GM potatoes with cod genes indicated they were allergenic; two independent studies indicated that GM Bt corn produced allergenic effects, even on the farmers who used genetically engineered Bt sprays to produce such corn; in 1999, York Laboratory researchers discovered a connection between the rise in allergic reactions to soy and the consumption of GM soy. The potential risks of GM foods extend to disease causality and bacterial infections.Scientists have established a connection b etween a protein hormone known as GH and a chemical hormone called IGH-1 associated with breast cancer, and in some instances, prostate cancer. The protein hormone GH is injected in dairy cows to facilitate the production of more milk, thus it has been used to boost the productivity of dairy corporations. Genetically modified versions of the hormone have been approved to enhance milk productivity despite warnings by scientists that this GM hormone increases the IGF-1 hormone in consumers, from about 70 to 1000%. Dr.Samuel Epstein, a University of Chicago doctor and the Chairman of the Cancer Prevention Coalition explained the connection between GH and IGF-1; that the GH induces the malignant conversion of human breast epithelial cell types that eventually leads to cancerous growths. However, the US Food and Drugs Administration rejected the importance of such findings. The proponents of GM foods point to some science reviews which claim that GM crops in the market pose limited risks to human health. GM foods undergo protocol tests to determine their effects on human health as well as their allergenic quality.These tests have been evaluated by the World Health Organization (WHO) and the Food and Agriculture Organization (FAO), and the result is that the GM foods currently in circulation pose no allergic effects to people. The World Health Organization further maintains that all GM foods in the global market have been approved after passing the necessary risk assessment tests; hence they are not harmful to human health. Additionally, the organization claims that adverse effects of these foods have not been proved among the general public where the GM foods have been permitted thus there should be no reason for alarm (World Health Organization).However, this position falls short of completely meeting the concerns of consumers, since various scientific studies have reflected negative health effects of GM foods, contradicting WHO’s position. Despite the obse rvation of harmful effects on a minority, GM foods cannot be ruled as completely safe for human consumption. In consideration of all the evidence presented, it is certain that genetic engineering technology presents certain dangers and health hazards that need to be thoroughly assessed before GM foods are absorbed into the global market.The assessment criteria for these products should also be revised with reference to case studies and reports highlighting potential harms of genetic modification (The Economist 19). Consumers should also be fully aware of the type of products displayed in the market in order to make informed choices. Genetic modified foods and crops have also been frowned upon for their potential negative effects to the environment. There are concerns over the toxicity levels in the soil due to genetic engineered farming, leading to soil pollution and destruction of plant and animal life.Despite the positive effects of genetic engineering technology in boosting food supply to the public, the application of this technology raises the use of chemicals and bio-engineered products in farms, hence the environmental degradation. It is essential to support a food crop production system that maintains environmental standards rather than ruin them, thus maintaining the spirit of environmental conservation. The GM crop industry advocates for this technology on the grounds that genetic engineered seeds and plants are helpful to the environment by decreasing the amount of chemicals used in farms.However, most of the GM agricultural products have a high chemical resistance, which in turn increases rather than decreases the use of herbicides or pesticides with toxic effects to the farms. The GM crop industry seeks to profit from the sale of more products, and these include seeds as well as pesticides and herbicides. In light of this issue, it is conceivable that the industry intends to sell more genetic engineered agricultural products as well as chemicals; hence environmental safety is a challenge if farmers rely on these products, since they go hand in hand with great use of herbicides/pesticides.According to environmental scientist, R. J. Goldburg, scientists expect that the use of herbicides will triple due to GM agricultural products (Goldburg 647). An example of a company in this industry is Monsanto, which is a world leading corporation in the production of genetic engineered seeds as well as the herbicide known as Roundup. The herbicide glyphosate, also called Roundup, has damaging effects to plant and animal life. The US Fish and Wildlife Service indicated that Roundup poses a threat to 74 endangered species; it affects natural processes in plant life such as photosynthesis.Further, the herbicide decays in the soil but it leaves deposits on the crops harvested for the consumer. Glyphosate, which is the main component in Roundup, is harmful to humans, and has led to numerous cases of illness among farmers. Various scientific re search projects also indicate the harmful effects of GM products to the soil; these include the research carried out by Oregon scientists which indicates the GM microorganism, klebsiella planticola killed vila soil nutrients and rendered it sterile.Similarly, in 1997, it was established that Rhizobium melitoli, a GM bacterium, released toxins in the soil that caused pollution. The Environmental Protection Agency also expressed its concerns over the matter, but these microorganisms are still in operation. The Oregon research also indicated that some of these microbes killed wheat plants when introduced into the soil. Other indicators of the environmental effects of GM products include the creation of super weeds and super pests; plant and animal invasions; destruction of forests; the death of beneficial insects and genetic pollution.GM elements such as Bt endotoxin have been reported to stay in the soil for about 18 months and could be transported to other wild plants, thus forming s uper weeds, resistant to beetles and butterflies, and this process affects the balance of nature. Super pests are created when common pests like budworms and cottonboll worms develop immunity from toxins due to repeated exposure. Research indicates that cottonboll worms have developed immunity from Bt sprays used in organic farming (Tabashnik, Gassmann and Crowder 199-202).Plant and animal invasions threaten the existing species and result to the imbalance of nature. Emerging GM strains can induce bio-invasions into plant or animal life, such as the invasion of the kudzu vine, which is an exotic plant from Japan with rapid growth. The damage to forest life is yet another justification for the claims against the production of GM foods/crops. GM trees have developed a resistance towards chemical sprays thus when spraying is carried out in a forest with GM trees, they survive but the plant life around them are killed.Unlike rainforests or tropical trees that support animal life such as fungi, insects and birds, GM trees are flowerless and sterile; hence they cannot support forest life in its entirety. Research further demonstrates that GM components destroy beneficial insects in plant life such as the monarch butterfly larvae which feeds on milkweed. In 1997, New Scientist reported that the proteins found in genetically modified canola flowers could potentially harm honeybees (Pain) Additionally, genetic pollution is another negative effect of GM production on the environment.Genetic pollution is facilitated by the transfer of GM pollen through rain, wind, birds or insects, and it becomes difficult to contain since unlike chemical pollution, it does not decay. The government of Thailand terminated field assessments for Bt cotton from Monsanto after the Institute of Traditional Thai Medicine established genetic pollution of nearby plants (GRAIN 1-7). In the face of the controversy around GM technology and its effects on the environment, the supporters of the techn ology advocate that it offers a solution to environmental strain caused by overpopulation.The proponents of genetic engineering argue that the technology is beneficial to the environment since it presents a solution that prevents further depletion of the environment as the world population rises. It is evident that overpopulation has caused negative effects on the environment, due to the constant struggle for land, water, fuels and other resources necessary for human existence. For this reason, supporters of this technology view it as the means to support the food requirements of the world as a whole while aintaining the status of the environment. GM food production has the potential to support the growing need of food supplies in the present world, but its damaging effects to the environment cannot be ignored since they pose long-term risks, that impact on future generations. These destructive effects on the environment, plant and animal life have been scientifically proven, thus t hey are not negligible GM crop production definitely introduces harmful effects to the environment and its inhabitants, making it an unsafe means to support food demands.The collaboration of core organizations in the environmental sector should be established in order to forge a way that incorporates stringent environmental standards in the GM food industry. Such organizations include the US Food and Drug Administration and the United Nations Environment Programme. There are a lot of concerns in the GM food industry, with some risks already identified while some remain to be discovered, hence there should be more emphasis on safe food production strategies rather than a technology filled with uncertainties (Krech 580).The other argument against genetically modified foods arises out of the negative political, social and economic implications of the industry to modern society. The extensive application of biotechnology in food production will change established farming drastically, th e strongest effect being on the indigenous farmers, and eventually the consumers. GM food production requires patenting, and the large corporations in this sector will eventually push the indigenous farmers out of their farms, while they control food products and prices.Advocates against GM crop production argue that his industry will displace farmers out of their livelihoods, since they face the risk of being bought out by large multinational companies that can pursue genetic engineering from a large-scale level. The control of the GM food production industry by large corporations amounts to bio-colonization, which by extension refers to the power that bio-technology controllers possess in the current and future market. The ability to control genetic components as well as agricultural resources is the source of so much power, for its food production.Indigenous farmers in the U. S. are currently self-sufficient in food production, but with the advancements in the GM food industry, m ore and more people will be dependent upon these industry controllers for food. These industry controllers may be referred to as the bio-colonizing companies, which will possess a lot of decisive power in the world economy due to their control of genetic and agricultural resources. Agricultural workers will also be greatly afflicted with the transfer of control in the industry from individuals to corporations or governments.The result will be displacement of farmers from their economic activity by more powerful forces, leading to a high rate of food dependency from companies and the government (Committee on the Impact of Biotechnology on Farm-Level Economics and Sustainability 206). Unfortunately, the WTO, World Bank and GATT provide regulations that facilitate large-scale and foreign interests at the expense of local economies, which further impede self-sufficiency in those countries. Another socio-political issue of concern is the debate on the labeling of GM foods.Proponents of G M foods argue that these foods are similar to regular foods thus the need for labeling is unnecessary, but a counterargument is that with the potential risks of GM foods, consumers should be fully aware of the contents of their foods in order to make informed choices. The consumer has the right to be informed of the ingredients in his/her food, irrespective of the safety or harmful levels of the food. Some parties argue for genetic engineering in food production as the solution to world hunger and other economic problems that arise out of food shortages.The proposition is that GM foods can be produced even under harsh soil and climatic conditions since they can be engineered to withstand such conditions. For this reason, most lands that have previously not been utilized for farming can now be made useful, and eventually solve the problem of overcrowding on the fertile lands. According to the proponents, this move is expected to increase food productivity, thus solving two problems a t the same time; the scramble for resources and food security. However, such an argument fails to consider the bigger picture in regard to autonomy in food production among local farmers and regions.It is clear that the GM food industry is controlled by large corporations and governments, hence they would in turn control productivity and supply on the international front. In this regard, indigenous farmers as well as small economies do not achieve food security; rather they become more dependent on multinational companies. In summary, genetically engineered foods raise a lot of questions and concerns among the public due to the insufficient information regarding the sector and the potential harm it presents to the people and the environment.There are proponents with valid perspectives who argue for and against the concept, but it is important that the benefits of this technology are weighed against the risks, in order to determine the true value of the industry to consumers (Ackerma n). Positive effects include increased food supply and control of overpopulation in fertile lands, but these benefits are overshadowed by the numerous reported and unreported harmful effects of genetic science in food production.From health complications to environmental degradation and negative socio-economic impacts, the GM food production industry is potentially catastrophic in the present time and in the future ahead. Works Cited Ackerman, Jennifer. â€Å"FOOD: How Altered? † National Geographic Magazine. (2002). Web. 18 March 2011. Committee on the Impact of Biotechnology on Farm-Level Economics and Sustainability. Impact of Genetically Engineered Crops on Farm Sustainability in the United States. Washington, D. C. : National Academies Press, 2010: 206-207. Print. Cummins, Ronnie, Ben Lilliston and Frances Moore Lappe.Genetically Engineered Food: A Self-Defense Guide for Consumers. Cambridge, MA: Da Capo Press, 2004: 36-38. Print. Goldburg, R. J. â€Å"Environmental Con cerns with the Development of Herbicide-tolerant Crops. † Weed Technology 6. 3 (1992): 647-652. Print. GRAIN. â€Å"Bt Cotton through the Back Door. † Seedling (2001): 1-7. Print. Krech, Shepard. Encyclopedia of World Environmental History: F-N. London: Routledge, 2004: 580-581. Print. Lex Orbis. â€Å"Patenting Microorganisms. † Lex Orbis: Intellectual Property Practice. (30 April 2005). Web. 18 March 2011. Nestle, Marion. Agricultural Biotechnology, Policy, and Nutrition. † The New England Journal of Medicine (2002). Print. Pain, Stephanie. â€Å"War in the Woods – Dutch Elm Disease is back with a Vengeance. But this time Biotechnology. † New Scientist. (1997). Web. 18 March 2011. Tabashnik, BE, et al. â€Å"Insect Resistance to Bt Crops: Evidence versus Theory. † Nature Biotechnology (2008): 199-202. Print. The Economist. â€Å"Who's Afraid of Genetically Modified Foods? † The Economist. (19 June 1999): 19-21. Print. World Hea lth Organization. WHO: 20 Questions on Genetically Modified Foods. 2011. Web. 18 March 2011.

Free Essays on Deep Thoughts

If they ever come up with a swashbuckling School, I think one of the courses should be Laughing, Then Jumping Off Something. When you're riding in a time machine way far into the future, don't stick your elbow out the window, or it'll turn into a fossil. It takes a big man to cry, but it takes a bigger man to laugh at that man. At first I thought, if I were Superman, a perfect secret identity would be "Clark Kent, Dentist," because you could save money on tooth X-rays. But then I thought, if a patient said, "How's my back tooth?" and you just looked at it with your X-ray vision and said, "Oh it's okay," then the patient would probably say, "Aren't you going to take an X-ray, stupid?" and you'd say, "Aw *censored* you, get outta here," and then he probably wouldn't even pay his bill. One thing kids like is to be tricked. For instance, I was going to take my little nephew to Disneyland, but instead I drove him to an old burned-out warehouse. "Oh, no," I said. "Disneyland burned down." He cried and cried, but I think that deep down, he thought it was a pretty good joke. I started to drive over to the real Disneyland, but it was getting pretty late. A good way to threaten somebody is to light a stick of dynamite. Then you call the guy and hold the burning fuse up to the phone. "Hear that?" you say. "That's dynamite, baby." Why do people in ship mutinies always ask for "better treatment"? I'd ask for a pinball machine, because with all that rocking back and forth you'd probably be able to get a lot of free games. I'd like to be buried Indian-style, where they put you up on a high rack, above the ground. That way, you could get hit by meteorites and not even feel it. If I lived back in the wild west days, instead of carrying a six-gun in my holster, I'd carry a soldering iron. That way, if some smart-aleck cowboy said something like "Hey, look. He's carrying a soldering iron!" and started laughing, and everybody else started l... Free Essays on Deep Thoughts Free Essays on Deep Thoughts If they ever come up with a swashbuckling School, I think one of the courses should be Laughing, Then Jumping Off Something. When you're riding in a time machine way far into the future, don't stick your elbow out the window, or it'll turn into a fossil. It takes a big man to cry, but it takes a bigger man to laugh at that man. At first I thought, if I were Superman, a perfect secret identity would be "Clark Kent, Dentist," because you could save money on tooth X-rays. But then I thought, if a patient said, "How's my back tooth?" and you just looked at it with your X-ray vision and said, "Oh it's okay," then the patient would probably say, "Aren't you going to take an X-ray, stupid?" and you'd say, "Aw *censored* you, get outta here," and then he probably wouldn't even pay his bill. One thing kids like is to be tricked. For instance, I was going to take my little nephew to Disneyland, but instead I drove him to an old burned-out warehouse. "Oh, no," I said. "Disneyland burned down." He cried and cried, but I think that deep down, he thought it was a pretty good joke. I started to drive over to the real Disneyland, but it was getting pretty late. A good way to threaten somebody is to light a stick of dynamite. Then you call the guy and hold the burning fuse up to the phone. "Hear that?" you say. "That's dynamite, baby." Why do people in ship mutinies always ask for "better treatment"? I'd ask for a pinball machine, because with all that rocking back and forth you'd probably be able to get a lot of free games. I'd like to be buried Indian-style, where they put you up on a high rack, above the ground. That way, you could get hit by meteorites and not even feel it. If I lived back in the wild west days, instead of carrying a six-gun in my holster, I'd carry a soldering iron. That way, if some smart-aleck cowboy said something like "Hey, look. He's carrying a soldering iron!" and started laughing, and everybody else started l...

Human Resource - Selection methods in recruitment Essay

Human Resource - Selection methods in recruitment - Essay Example Thus, no matter how brilliant its managers, even the largest companies won’t last long without a competent workforce at its disposal. In this light, it should be easy to understand why so many employers, managers and HR personnel focus on recruitment and personnel selection. The two often go hand in hand, with Muchinsky (2012) defining personnel selection as the process by which individuals are hired and/or promoted. Selection systems are often used in this regard, and are aimed at assessing knowledge, skills, ability and other characteristics (KSAOs) possessed by applicants. Personality tests are also important. Bangerter et al (2011) notes that, all other factors being equal, the employees most ideal for an organization are those that share its goals and possess a personality type conducive to the environment of that organization. In short, personality tests would have the most utility in pinpointing those employees that possess the above characteristics. While their utility has been downplayed by Brian Amble (2007), not least because most tests have a caveat where applicants can simply fake their answers, it should be self-evident that, in the first place, personality tests are never meant to be used alone in the hiring process. Rather, it is when combined with other methods of selection, such as intelligence testing and interviews, that they become most effective. With what has been discussed so far, the manner in which these tests are intended to be used should be clear. While intelligence tests are meant to provide an accurate prediction of an employee’s ability to carry out his tasks, personality tests pinpoint his disposition as he goes about his duties, and his compatibility with the organization as a whole. Generally speaking, well-roundedness is the way to go here; employees who lack basic job competencies are not likely to be of much use, to the organization, while those extremely skilled at what they do, but are not very good with peo ple, may end up alienating customers they come into direct contact with. This particular paper, then, focuses on the use of personality tests and cognitive ability tests, otherwise known as IQ tests, and the importance of both to an organization’s success. IQ Tests As the term itself implies, an intelligence quotient or IQ test is a standardized test geared towards the assessment of intelligence. Modern tests often have the average score within a given age group set to 100, with standard deviation pegged at 15. Some argue that IQ is, in fact, inherited from one’s parents, but Johnson et al (2009) have yet to conclusively predict how likely this is to be the case. As noted in the preceding sections, the results of such tests have been found to have greater accuracy at predicting job performance as compared to one’s academic performance as a student. IQ is said to be in direct proportion with job performance (Henderson, 2007). Regardless of the particular job or t he work involved therein, those with higher IQ are said to be more competent at the tasks assigned to them. Additionally, people with higher IQ also have the potential to prosper in a wide variety of situations, and can be employed at most levels without much issue, in contrast to how people possessing IQ in the lower ranges are