Essay on A Christians Worldview - 1822 Words

| | | | |Robin Jackson | |9/12/2011 | APOLOGETICS 104 Introduction This worldview paper will show views on different aspects of worldviews. I will define a worldview? Articulate the biblical/Christian Worldview (what is believed). How†¦show more content†¦Isaiah 33:22 New King James Version (NKJV) No one can judge us but God, for he is our lawgiver and our King and God will save us.IF THIS IS A QUOTE, IT MUST BE IN QUOTATION MARKS. God has all the power to do all the things in life. We live by a higher power. Proverbs 3:6-7 New King James Version (NKJV) acknowledge God in all that you do and he will guide you and the paths that you take in life. Do not be wise in your own eyes is saying let him lead you and not follow the wrong path. 5. The Question of Destiny Is there life after death? What will happen to me when I die? Matthew 12:36-37 New King James Version (NKJV) we must account for all of our sins. We will be judge SPELLING as to where we go after death. By the words you speak at judgment will determine if you will be justified or condemned. Philippians 1:21 New King James Version (NKJV) for to me, to live is Christ, and to die is gain. I’d rather die than to live in a world of sin. Death is living in paradise. We all must die and you can choose your own path of destiny by the way you live. 591 III. III. How might /should a biblical worldview influence the way you Think about, treat, and speak to others on a daily basis? A biblical worldview would have me thinking that a person wants to be treated nicely and spoke to with kind words, no negativity is what God had intended for us and me, myself GRAMMAR ERROR treat people and speak to people the way I want to be treated and spoke SPELLING to. If youShow MoreRelatedChristian Worldview Essay Paper1121 Words   |  5 PagesChristian Worldview Paper – Second Draft Christine Reiter CWV 101 – Christian World View 11/25/2012 Dr. Jim Uhley My Worldview My worldview is formed by my relationships, challenges and choices I have made, environmental surroundings and my family influence, all which have impressed on me my views of the world. According to Merriam-Webster’s Learners Dictionary, the definition of â€Å"Worldview† is â€Å"The way someone thinks about the world†. Although this simple phrase seems to the point, itRead MoreWorldview : A Christian Worldview1578 Words   |  7 Pagesdiscussed the different worldviews that an individual may have. This class has taught me that a worldview is how an individual understands the world and their place in it. â€Å"A worldview consist of what a person believes to be real and true, what a person values, how a person makes decisions, and what forms a person’s desires, longings, and goals† (Fuller, Lecture One). An individual’s worldview is the motivating force behind their every emotion, decision, and action. A worldview is what helps an individualRead MoreThe Worldview Of The Christian Worldview955 Words   |  4 Pagesword worldview means how an individual view the world around them. A worldview is a complete system of how we perceive the world and process it. According to Waddell (2014), â€Å"a worldview is a foundational set of assumptions to which one commits that serves as a framework for understanding and interpreting reality and deeply shapes one’s behavior.† The worldview of an individual is usually influenced by the person’s cultural background, life experiences, and upbringing. The Christian worldview is underRead MoreChristian Worldview : A Worldview864 Words   |  4 Pages â€Å"What is a worldview? A worldview comprises one s collection of presuppositions, convictions and values from which a person tries to understand and make sense out of the world and life. A worldview is a conceptual scheme by which we consciously or unconsciously place or fit everything we believe and by which we interpret and judge reality. A worldview is, first of all, an explanation and interpretation of the world and second, an application of this view to life.† (Dr. John MacArthur, May 2006)Read MoreThe Christian Worldview1217 Words   |  5 PagesThe Christian Worldview is very widely known in today’s society. This religion has many strong beliefs about the creation of the world and what waits for believers in the afterlife. Psalms 111:10 gives a good idea of the foundation of the Christian worldview by saying. â€Å"The fear of the Lord is the beginning of wisdom; all who follow his precepts have good understanding. To him belongs eternal praise.† (Ne w International Version). The Christian worldview has very specific beliefs and expectationsRead MoreThe Christian Worldview1359 Words   |  6 Pagescomplex and chaotic world, possessing a worldview that is practical can be essential to well-being and satisfaction. Without a cohesive framework with which to process the world around us, life can become discouraging and meaningless. Among a plethora of worldviews, Christianity is distinctive and singularly addresses many questions that come to the forefront concerning our existence and the universe. Unfortunately, many â€Å"who see themselves to be Christian really don’t understand even the basicsRead MoreThe Christian Worldview1920 Words   |  8 PagesThere are many components that make up a worldview. The stance a person takes on topics such as God, humanity, Jesus, and restoration can all make up their belief system. These beliefs can effect a person’s actions, thoughts, and how they chose to live their life. Th e Christian worldview is based on there being only one God, a God-centered purpose for humanity, the actions and work of Jesus Christ, and the journey to salvation. Taking the same position on these topics will lead to a life being livedRead MoreNon Profit Analysis Essay7109 Words   |  29 PagesAnalysis Project Liberty University Penny LeBaron Busi 602 Carlson Hurst Part 1: Christian World View According to Del Tackett’s article on the Focus on the Family website, a person with a Biblical world view â€Å"believes his primary reason for existence is to love and serve God† (Tackett, 2012). Barna Research Group asks the following questions to determine if a person has a Biblical worldview: â€Å"Do absolute moral truths exist? Is absolute truth defined by the Bible? Did Jesus Christ liveRead MoreBiblical Worldview And The Christian Worldview1295 Words   |  6 PagesBiblical Worldview in Romans It is an important factor in a Christian’s life to have a biblical worldview that coincides with God’s beliefs. A Christian cannot grow in their relationship with God with just their own understanding and knowledge. They must surround their framework of beliefs and ideas on God’s word and what he calls his children to live their life accordingly. That is why Paul’s letter to the Roman church is such as significant demonstration of the Gospel and the Christian Worldview andRead MoreChristian Worldview1594 Words   |  7 Pages Let us ponder about how other religions worldviews relate to the Biblical worldview. There are three main areas or types of worldviews, Pantheists (Hinduism, Buddhism), Secularism (naturalism), and Theism (Christianity, Islam, Judaism). I will answer 5 basic questions on just one of the non-Christian worldviews and then compare it to the Biblical worldview. Part one will be about Buddhism and part two will compare Buddhism and the Biblical worldview. The questions to be answered are: 1.

Effects of Social Media on testing ability Free Essays

As a society we are constantly connected to the world around us. The accurate definition Is explained best by Boyd and Allyson. 2007 â€Å"SONS or Social Networking System Is a web-based service that allows individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. We will write a custom essay sample on Effects of Social Media on testing ability or any similar topic only for you Order Now This system or software is made up of all social networking sites some of which are Faceable, Mainstream, Twitter, Tumbler, Snatch, and the list goes on. It Is clear that we live In a world where we have access to any piece of information at any given time during the day. With this boom of technology It Is becoming harder and harder for us to disconnect from the world around us. There is very little chance to decompress have access by not only our computers, but also our phones now have APS that allows us to connect to social media at any given time of the day or night. The question is does this constant access of information and constant staying on social media affect our performance as students? Prospectus The Higher Education Research Institute in 2007 reported that ninety four percent of first year college students use social networking websites. In 2005 research by Macrobiotics and kepi revealed, â€Å"Eighty five percent of students at a large research university had accounts on Faceable, the most popular social networking site. † This leads us to the question does this way of revolving around social media impact our daily lives and the way we function? The National Sleep Foundation conducted a survey to reveal if there was a correlation between long hours of social media use and if it affected sleep habits along with performance levels. To be able to function properly one’s sleep is Just as viable as the basic needs such as food and water. Before the big boom of technology humans lived much simpler lives. For example, before the invention of computers, cellophanes, and even motor vehicles people had a more organic and natural way of life. Even the food they put into their bodies was untarnished by chemicals. Technology is intended to make one’s life better; however like many things that are used in excess it becomes unhealthy. When these forms of social media affect our sleep cycle we maybe dealing with an addiction that must be managed. Lead researcher Diana Tamari of a recent Harvard study told the Los Angles Times, â€Å"l think the study helps to explain why people utilize social media websites so often. I think it helps explain why Twitter exists and why Faceable is so popular, because people enjoy sharing information about each other (Nature,2012). Diana Tamari was involved in a study conducted by Harvard University, which sought the answers to why social media was so addictive. The answer to their question turned out to be very a simple one. People are addicted to talking about their problems. They found in researching â€Å"That the act of disclosing information about oneself activates the same part of the brain that is associated with the sensation of pleasure, the same pleasure that we get from eating food or getting money (Nature, 2012). I say all of this to lead to the main point of our own research; social media is addictive. When social media becomes a problem and affects our basic needs such as sleeping patterns; the problem flows over into our daily lives. To simply state it our performance levels will decrease. In a study done by Christina J. Calamari, PhD, Thornton B. A. Mason, MD, PhD, MACE, Sarah J. Radcliff, PhD. , â€Å"Teenagers getting 8 to 10 hours of sleep on school nights tended to have 1. – to 2-fold lower multitasking indices compared with those getting less sleep. Thirty-three percent of the teenagers reported falling asleep during school. † Research is proving that social media is unhealthy. This problem did not escalate quickly overnight, but has been slowly evolving monster that has grown into a problem that must be dealt with. Kirsches and Sharkskin (2010, p. 1238) claim that â€Å"Students tend to participate in such website activities while doing their homework so that it may have negative effect on their academic achievements by interrupting them from the learning process. Therefore, between SONS usage and student academic performance shown at schools and universities. Many doctors, websites, self-help books, etc. Tell us that social media is a huge leader in sleep loss, however in Sleep Care’s article on social media and sleep they write that they believe social media can cause individuals to get more, effective sleep. â€Å"Faceable has over 1 billion users worldwide while Twitter had over 500 million last year and is quickly growing every day'(Sleepwear, 2014). This goes without saying that a big chunk of the world is connected to one social media site or another. In order to be engaged in a social media site, one must â€Å"follow’ or â€Å"like† another. They continue with, â€Å"Social media enables an individual to feel supported from individuals closely tied to their lives and from friends and family afar† (Sleepwear,2014). By connecting with people who share similar interests and opinions a person who actively utilizes social media finds oneself in an overall better state of mind. This relates directly to better sleep because having a peaceful mind when lying down to go to bed is essential in a good night’s sleep. In 2010 media headlines read: minor Friends Can Make You Fat. Reading these headlines, researchers at US San Diego and Harvard studied the correlation between social networks, sleep patterns and drug usage, after much research and hours of examination they discovered, â€Å"The use of social networks by adolescents influences sleep patterns, sleep deprivation, and drug use† (Beers 2010). Why is the sleep cycle important? What occurs during the sleep cycle that is so valuable to the human body? â€Å"Stage 1 is the beginning of the sleep cycle, and is a relatively light stage of sleep in which the brain produces high amplitude theta waves, which are very slow brain waves. Stage 2 is the second stage of sleep and lasts for approximately 20 minutes. The brain begins to produce bursts of rapid, rhythmic brain wave activity known as sleep spindles. This stage was previously divided into stages three and four. Deep, slow brain waves known as delta waves. Most dreaming occurs during the fourth stage of sleep, known as rapid eye movement (ERM) sleep† (Cherry, 2011) These stages of sleep are very valuable for the wellbeing of humans. These processes allow us to recuperate from the day and heal. The body can physically heal itself by resting. The same concept applies to the mind. Once the technology is finally set aside most young adults only receive approximately five hours of sleep per night. Sleep deprivation is the reason why in this day and age there are more mishaps and â€Å"slip-ups† than ever before. With the lack of sleep one’s comprehension skills are severely lacking. When it is time to sleep individuals around the world grab their phones. Peg Fitzpatrick surveyed 1,000 online individuals thus finding, â€Å"Our Faceable and Twitter activities continue even after we’ve hit the hay, with forty-eight percent of respondents checking in on activity when they wake p in the middle of the night or as soon as they wake up in the morning (Fitzpatrick 2011). In her online blob, Peg Fitzpatrick asked many friends about how social media affects their sleeps habits. Sadly, many of her friends responded with low affects because they have -in few words?grown immune to social media. They check their social media sites every night in the same amount of time so their body is used to getting that same amount of sleep. Social media has affected these friend’s sleep habits. They have been a part of the world of social media so long that their body has accepted it as a part of the daily routine. With easy access to sites responsibility to bedroom may result in sleep loss, delays in initiating sleep, daytime sleepiness and more,† says researcher Teresa Roar. Those who said they usually connected to friends online before getting into bed reported sleeping an average of â€Å"8 hours and 10 minutes a night compared with 9 hours and 2 minutes among those who never connected† (Thomson Reuters 2014). Studies also show that sleep loss can lead to a variety of other problems such as: obesity, depression, high blood pressure, difficulty regulating emotions and lower grades. Kids who frequently viewed TV before bed were four times more likely to report waking up several times during the night than non-viewers, and frequent social networks were three times more likely to wake up a lot. Researchers reported in Sleep Medicine, † kids who regularly played video games or listened to music at bedtime had significantly more difficulty falling asleep† (Thomson Reuters 2014). Another factor that also may play into the problem is when a device with access to social media is near the bedtime pillow, people tend to wake up throughout the night. Some tend to immediately return to leap but others may stay away for an hour or more in the middle of the night on social media before they return to sleep. This growing problem may seem insignificant, but over time this continual routine is unhealthy for the body. The life of a student, no matter what age, takes a toll on the body. Deadlines to meet, Jobs to do, activities to plan, activities to attend, homework to complete, grades to maintain, etc. The life of a student is often either all about freedom or all about grades. This is because as students we are learning what actions to take in order to have a balanced life. Sleep is one area that is often neglected by young adults because there is more on the plate than ever before. The society of today is fast paced and demanding. In order to stay in control one must lose a few hours of sleep to stay ahead of the game. What is the accurate definition of sleep and rest? It is referred to as, â€Å"The period in which the basic metabolic rate decreases, soft tissue and muscles are relaxed and revalidated, and the brain is able to process things that have been learned during the day (Clifford, 2007). Harvard Women’s Health Watch states, â€Å"There are six reasons for eating enough sleep, namely for improved learning and memory, maintenance of metabolism and weight, increased safety, enhanced mood, cardiovascular health and boosting up the immune system† (Fanned, 2013). With any choice comes an appropriate consequence. Depending on the choice the consequences could be positive or negative. When an individual decides to push off sleep for whatever reason negative consequences follow?sickness, a drop in school performance, a negative or poor attitude, and an exhausted body. In a 2009 study Tracker noticed that students experiencing sleep deprivation try to avoid more difficult tasks. Also, they often are not aware that the difficulties they are experiencing academically can be directly related to their poor sleep habits. This can often lead to frustration and depression due to the low-test scores they are receiving. This would explain the commonly heard comment, â€Å"l can’t understand why I did so badly, I spent all the previous day studying† (Engle-Friedman, 2003; Filcher, 1997). In 2013 an experiment was put into action to identify the factors affecting quality of sleep, and assess the impact of low quality sleep on the daily activities of students. The Results of social Edie follow: â€Å"Non-users of social networking, such as Faceable, MANS, and Twitter, 0. 5-2 hours a day had the best sleep quality among the groups, but the result again cannot be taken into consideration due to the non-significant p value (p= 0. 42) ( Fanned, 2013). † Even though social media is relatively new, it has found itself into the daily lives of many young students. With most media distractions are not uncommon. People see social media as way to relax, but are blinded by the negative effects that it has on their health and even on their grades. A large-scale study by the Kaiser Family Founda tion (Beers,2012) found that, â€Å"teens spent fifty three hours per week engaged with some form of electronic media. † That’s more than seven hours per day. Most of the time spent was during the night when the volunteer is in bed. Research also shows that lack of sleep has been linked with mood swings during the day. Social media has a negative impact in that it influences friends in a network. It has also brought about a sleep disorders such as sleep testing. This is a recent development. The brain is hardwired to do what it is become adapted to. In this age brains are coming more and more adapted to staying on computers and cellophanes all day long. This practice has drifted over into our sleeping habits. This is not only a distraction to the one who is doing it but also to the one who receives the text because the alert wakes them up in the middle of the night. The brain cannot function at maximum capacity when it is weary. This causes one who loses sleep to perform poorly on test and during their daily activities. In the research done by Dry. Rubin Had, social media effects on sleep are analyzed in the life of young students. Sleep is a vital necessity such as eating a proper diet, drinking plenty of eater, and exercising daily. Dry. Had also shows that poor quality sleep negatively affects a person’s physical, psychological and emotional well being and leads to poor job performance. She goes on to further explain how sleep is like a cave you have to enter, this meaning that each human body has to prepare itself for the sleep cycle. A person must develop a routine to help their body to shut down and begin to recuperate. By adding light from computers or cellular devices the body is not able to properly shut down for the night. The light from laptops or cellular devices causes the brain to be confused. When the brain senses darkness it connects this with sleep so it makes the hormone melatonin. This hormone makes us sleepy. When a student is on a computer the brain is tricked by the light, believing that it is earlier than it usually is. Because of this it takes a student longer to merge into the ERM cycle. â€Å"The college student needs about eight hours of sleep. When a college student puts down their cellular device they can therefore get more sleep. † (Pipsqueaks, 2013). Method To conduct this study, participants will be recruited on the Blue Mountain College campus. Participants will be comprised of eighteen and older, male and female, rotational and nontraditional college students. We will recruit the participants by word of mouth, signs posted around campus and the incentive of coffee and doughnuts. The participants will be required to sign a consent form to the study, answer demographic questions, take the short survey and not talk about the survey to friends. Upon request noted on the demographic form, participants can be emailed the surveys results, which will be the debrief section of the study. This study is designed to figure out if prolonged hours of social media use at nighttime will affect test scores the next morning. Total hours spent on social media will be test complied with demographic questions and five questions from the fifth grade level language arts section of the Mississippi Curriculum Test (MAC). Testing will take place in the student lounge between the hours of on varies days, to which we will take participants at any time during that block of time. Participants can score between O and 100 on the MAC section and that score will then be compared to the total amount of time they stated they spent on social media in the demographic section. We believe higher test scores will show a lower amount of nightly social Edie use and lower test scores will show a higher usage of social media. Results The survey we conducted involved sixty-two volunteers. Group A participants spent less than one hour on social media the night before and group B spent anywhere from an hour to over six hours. The purpose for our testing was to create a correlation between low comprehension skills and late hours spent on social media. Our hypothesis stated that students who spent more time on social media would make a lower grade than those who did not. Figure 1. 1 is a scatter plot to show the range of test scores from our 62 participants. Figure 1. 1 Figure 1. 2 The break down of hours spent on social media per individual is seen in figure 1. 2. Majority of hours that were spent on social media falls between less than an hour and two hours. For this reason we created two groups and compared their test scores to each other. The total hours grouped can be viewed in figure 1. 3. Out of the 62 participants 47% spent less than an hour on social media and 53% spent an hour or more on social media. Figure 1. The correlation of our survey shows our hypothesis to be false. The two-tailed P value equals 0. 1683, which is 16%. By conventional criteria, this difference is insider to be not statistically significant because it is not less than . 05 and thus not supporting our claim. The mean of Group One less than 1 hour minus Group Two greater than 1 hour equals 9. 67, 95% confidence interval of this difference: From -4. 20 to 23. 53. Partici pants who spent less time on social media approximately had the same average as those who spent more than two hours on social media. Figure 1. 4 below displays the statistical data from the study. Mean. 24 57. 58 SODS. 09 28. 97 SEEM 4. 66 5. 04 N 29 33 Figure 1. 4 Discussion The Age of Information is here and it is here to stay. As a result, our social media use is steadily on the rise. The purpose of the study was to see if prolonged usage of social media at night affects our comprehension skills the proceeding morning. This research is important because if people are aware of the effects that social media could have, they might reduce the amount of time they spend on different networks. Our hypothesis was, if a student spends two or more hours on social media before entering their sleep cycle it would negatively affect their test scores the following day. After conducting the experiment, our team found no correlation between hours spent n social media the night before and low comprehension skills. We found many factors in need of improvement throughout our experiment. If time allowed a pilot study would have been ideal to allow for us to discover things that we might fix before conducting the study. Also, we could have fine-tuned our data collection method and made sure we were selecting the proper statistical analyses. One of our initial plans was to incorporate the experimenters’ GAP in order to determine if the student had a learning disability. However, when making out the test samples, we chose not to add a blank for the test takers to insert their GAP. Additional reading comprehension questions would have been helpful for us to determine if the student had any reading or learning disabilities. Also, incorporating a variety of questions could have better helped our results. The demographic portion of our test became a distraction for the test takers. The amount of demographic questions that was asked seemed to bombard the participants of the study. Fewer questions could possibly have been more helpful in this instance. In our attempt to mask our study we ended up causing our participants to rush through the numerous demographic questions. Another factor that hurt the results of our study was the number of participants who refrained from social media. Our data was skewed due to a low number of participants who spent less than one hour on a social media website. The location we chose to conduct the experiment could have been moved to an area better fitted for testing. Instead, we chose a central location in one of the buildings on campus. Many people came in and out of our testing room. This offered many distractions for our participants. The constant flow of traffic allowed the volunteers to be distracted. Having a quieter environment could have helped our test takers focus more. In our tests. The group’s definition of social media was clearly explained. We spread the word about our experiment in a timely manner so that the majority of students on campus were made aware of our experiment. Also, we provided multiple days for students to come in so that testing did not interfere with their class schedules. We offered donuts and coffee, which were effective incentives for the students. Our experiment could be useful for other groups studying sleep by helping them better calculate the correlation between social media use and sleep habits. For future studies we will need to develop a more effective way to study the effects of prolonged social media use on students so that we will have more accurate results. How to cite Effects of Social Media on testing ability, Papers

International Marketing and Digital Media Essential Factor

Question: Discuss about the International Marketing and Digital Media of Essential Factor. Answer: Introduction Marketing is an essential factor for the success of an organisation or product in a new market. Marketing involves different strategies that are used to promote a new product or brand in the market. Hence, here comes the importance of a marketing plan (Singh Krishnamurthy, 2015). The marketing plan has been developed to present the situational analysis for Revital in the Australia market and develop objectives and strategies to promote the brand. Furthermore, the paper will present the tactics that are used over the digital marketing platform to promote Revital among the internet users. Finally, the plan will present the estimated budget and the performance indicators to proceed with the marketing activities according to the plan. Company Product Background Revital is a Daily Health Supplement Product produced by Ranbaxy. It is an Indian Multinational Pharmaceutical firm operating in different parts of the world. Analysis shows that the Ranbaxy has been selling its products in around 125 countries across the world with its manufacturing sites at eight major countries. Currently, the company has planned to target Australia as a new market for its product Revital which is a well known brand across the world. Ranbaxy will proceed with marketing of Revital with its common tag line One Capsule a day keeps you fit and active all day ("Revital Capsule Benefits Side Effects in Reality", 2016). The product offers different advantages for the adults of all age group and the brand has different products for men and women. Situational Analysis SWOT Analysis 3.1.1 Strengths Revital contains different nutrients that fulfil the daily need of a human body. It contains around 20 essential nutrients ("Revital Capsule Benefits Side Effects in Reality", 2016). The product supports the need of the people due to huge change in the lifestyle. The product has a global recognition. There are very less products in the market with such reputation and brand value (Strauss, Frost, Strauss, 2011). Weaknesses It only offers oral dosage that acts as a weakness of the product ("Revital Capsule Benefits Side Effects in Reality", 2016). The product targets geriatric people who are busy in their life schedule. Australia is a new market with huge level of competition for a pharmaceutical product (Pride Ferrell, 2012). Opportunities The nutrients offered by the product provide different benefits to the customers. It is a highly recommended product by the doctors to the people who are busy with their daily life. Hence, it provides a good opportunity for the company to grow its business in the Australian market (Polonsky, Zeffane, Medley, 2012). Revital can be consumed by people who are more than twelve years of age. Threats There are number of other supplement products available in the market that tends to provide huge competition to Revital. Four Cs Analysis Customer Ranbaxys Revital is one of the exclusive nutrition supplement product to be introduced in the Australian market. The digital platform has provided the company with a vast marketplace to sell the product (Pollard Diggles, 2016). The target customers for the product are cautious about their health in the busy and hectic lifestyle. Therefore, such nutrition supplement products can become popular in the target market. Also, the digital marketing will provide more description of the product to the consumers to encourage their purchasing behaviour. Company The Sun Pharma Group has got a massive market of controlled medicine substances and speciality products in Australia. The organisation has followed the Australian Therapeutic Goods Administrations (ATGA) standards to provide effective medicines at an affordable price range ("Sun Pharmaceutical Industries Ltd.", 2016). The organisation has got online product selling channels to reach out to the customers. Along with that, the company has got strict control over the cost of products and healthcare professionals to deliver effective generics and health supplement products to the consumers. Competitors There are a huge number of local competitors present in the Australian market. Hence, the people will trust the local brands with better brand value in the current market. One of the major competitors of Revital is Nutricharge. The rival brands offer products that contains more essential nutrients (McMahon, 2015). Furthermore, it can be seen that the price charged by the rival brands are comparatively higher because of speciality in those products. Along with that, there are several companies that offer injections and other supplement products that provide a huge competition to Revital. Change The changes in the market can be identified by conducting an external market analysis. A PEST analysis has been presented below to discuss the changes in the Australian market. Political Factors: The change in the commonwealth government in Australia has resulted into changes in the rules and regulations of carrying business in the market. It can be seen that the company needs proper licensing to deal with pharmaceutical products (Burritt, 2012). Along with that, the increase in taxes over pharmaceutical products has made it difficult for Ranbaxy to control the price of Revital. Economic Factors: Currently, a financial downfall can be seen in the Australian economy that has resulted in decline of the buying power of the consumers. Furthermore, the current rate of competition and free entry of new companies with proper licensing has lead to difficulty in growing the pharmaceutical business in Australian market (Layton, 2011). Social Factors: The people of Australia have turned busy with their changing lifestyle and daily pressure of work. It can be seen that people aged above forty mainly consume the product because of their daily life schedule (Ewing, 2012). Hence, there is a need of proper marketing to promote the product and make it consumed by lower aged people. Technological Factors: With advancement in technology, people of Australia have become regular user of internet media. Hence, there is a need of digital marketing strategy that will enrich the brand value and increase the market reach of the product (Layton, 2011). Key Issues The key issues that can be observed by analysing the current market situation are presented herein below: The product is mainly consumed by customers aged above forty years. It is important for the company to concentrate on digital marketing for better promotion of the product and increase its market reach (Kotler, 2009). There is a need of competitive pricing policy to fight the battle of immense competition in the market (Ewing, 2012). The company needs to have proper licensing and certificate to trade in the Australian market. Objectives and Strategy SMART objectives Specific The specific objective of the product introduction is to promote the health benefits and description of the product in the Australian market. Meanwhile, the product brand must ensure that the digital online media marketing will generate maximum promotion at the initial stage (Chaffey, 2007). The focus should be on identifying the appropriate target demographics in the vast market. Measurable In the case of measurable objective, the primary aim is to ensure 5% return on investment within the first three years of the product launch in the Australian market. As the major business will commence on the online system, the response of the target audience and customer spending on the product must be recorded during the first couple of years (Chaffey, 2007). Attainable One of the most achievable goals of the business is to promote online registration process so that maximum numbers of retailers and customers can buy the product online (Chaffey, 2007). At the same time, significant marketing of product must be done to create the brand identity in the target market area. Relevant Some of the relevant strategic plans have to be set so that decisions on merger and acquisition can be made within the first six months of the business. In this way, mergers and business acquisition with local pharmaceuticals companies will provide the firm identity of the product from the very beginning (Chaffey, 2007). Time-oriented Time-oriented objectives are critical for the business to make sure of the proceedings. Within the first couple of months, active promotions and digital media marketing have to be commenced so that the expectations from the product can be materialised (Chaffey, 2007). After six months time, new mergers decision will be focused to increase business prospects and brand awareness. Strategy A channel strategy must be promoted to develop significant research on customers behaviour and activity of the marketplace. Along with that, information must be collected on intermediates, market competitors and distributors to manage supply chain management. The marketing strategy of the product must include definite communication channel so that target customers of the product can be encouraged to use the product for health benefits (Clarke Flaherty, 2015). At the same time, the management requires managing channel integration for market development. As the organisation has selected to use digital marketing, the company must identify the sales target and leads from the developed network. After the targets are set, events can be prioritised. Also, the offered budget for acquisition, business development, product promotion and conversion must be identified to make definite changes. The digital media marketing must enhance the popularity of the brand within the target demographics (Clarke Flaherty, 2015). Hence, prioritisation of the target audience and available products must be needed in the digital marketing strategic plan. Tactics Different digital marketing tactics can be used by Ranbaxy to promote the Revital brand in the Australian market. It is used to spread awareness, acquire a good position in the market and convert the approach into sales (Hoxie, 2011). The major tactics that will be used by the company are discussed herein below: Awareness: This tactics are used to create awareness among the target customers. The different types of awareness tactics are presented below: Social media marketing: Social media advertising is an essential medium of marketing a product in the new sector (Gupta, Massisimo, Koontz, 2013). It increases the reach of the product by enhancing audiences who are not regular user of television and printed media. It will cost the company around $24,000 yearly. Newsletter and direct mailing: Newsletter advertisement is used to target potential customers using the search information of the customers interested in supplement products. It cost the company around $12,000 yearly. Search Engine Optimisation and Google AdWords: SEO is a way of reaching customers through advertising the brand over search engines like Google and Yahoo. It also advertises the brand over other websites. Acquiring: Acquiring tactic is used to acquire a good market positioning. The acquiring tactic is presented below: Company Website: Ranbaxy needs a website to present all details about the product. The website will act as an e-commerce platform that will allow customers and retailers to buy Revital and others products of the company (Gupta, Massisimo, Koontz, 2013). It will cost the company around $10,000 in the beginning. Website helps to create a good reputation and brand positioning in the market. Conversion: Conversion tactic is used to convert sales approach into final sell that can be done through SMS and telemarketing. SMS and Telemarketing: SMS and Mobile marketing will be used to target people already using supplement products (Hoxie, 2011). It will cost the company around $12,000. It is important to see that final sales are generated through this technique. Budget Cost breakdown The cost breakdown for the planned e-marketing tactics is presented herein below: Marketing Monthly Budget Particulars Annual expenditure STAFF OR SERVICES (I.E. CONSULTING) Salaries $ 102,000 Benefits $ 13,200 STAFF SUBTOTAL $ 115,200 WEBSITE Hosting $ 1,200 Design/Development $ 5,000 E-Newsletter Distribution $ 2,700 Search Engine Submission $ 1,100 WEBSITE SUBTOTAL $ 10,000 PROMOTIONS Social media advertising $ 25,000 Direct Mail (print and email) $ 7,300 Telemarketing $ 12,000 Google AdWords $ 3,700 PROMOTIONS SUBTOTAL $ 48,000 TOTAL $ 173,200 Monthly budget The monthly budget for digital marketing has been presented herein below: Monthly Marketing Budget JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL STAFF OR SERVICES (I.E. CONSULTING) Salaries $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $9,500 $9,500 $9,500 $9,500 $102,000 Benefits $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,300 $1,300 $1,300 $1,300 $13,200 STAFF SUBTOTAL $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $10,800 $10,800 $10,800 $10,800 $115,200 WEBSITE Hosting $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,200 Design/Development $5,000 $5,000 Newsletter Distribution $700 $650 $700 $650 $2,700 Search Engine Submission $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $1,100 WEBSITE SUBTOTAL $5,100 $200 $900 $200 $200 $850 $200 $200 $900 $200 $200 $850 $10,000 PROMOTIONS Social media advertising $5,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $25,000 Promo Items $0 Direct Mail (print and email) $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $300 $7,300 Webinar $0 Telemarketing $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $12,000 Google AdWords $400 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $3,700 PROMOTIONS SUBTOTAL $5,400 $5,300 $2,300 $5,300 $3,300 $5,300 $2,300 $5,300 $3,300 $5,300 $2,300 $2,600 $48,000 TOTAL $19,500 $14,500 $12,200 $14,500 $12,500 $15,150 $11,500 $14,500 $15,000 $16,300 $13,300 $14,250 Annual Total $173,200 Financial KPI The financial KPI that must be achieved with the planned e-marketing tactics are discussed herein below: Sales Growth: It is estimated that the company will have spend around achieve around double of the money as revenue that is spend on the e-marketing tactics (Hackley, 2010). This will increase to around 5 times by the end of 6th month and 10 times by the end of 12th Lifetime Value of a Customer: It is important to see that the lifetime value of the customers must be as high as possible (Hackley, 2010). A single customer must provide minimum 5 transactions to the company. Cost of acquisition: The cost of acquisition must be as low as possible. A single tactic must help the company to reach highest possible customers (Hackley, 2010). Phased Return on Investment The estimated phased return on investment made on e-marketing tactics is presented herein below: Phased Return on investment (Single Phase = 3 months) Particulars Phase 1 Phase 2 Phase 3 Phase 4 Investment on Tactics $ 46,200 $ 42,150 $ 41,000 $ 43,850 Net profit earned $ 18,480 $ 105,375 $ 102,500 $ 263,100 Phased Return on investment 40% 250% 250% 600% Top Level Benefits Top level benefits that must be provided by the planned e-marketing tactics are discussed herein below: Social media marketing: It is estimated that the social media marketing will help in creating awareness among the target customers. It will help to earn around 25% of the sales target. Newsletter and direct mailing: Newsletter and direct mail will help in awareness concern. It will create around 25% of the targeted sales (Harris Dennis, 2008). Search Engine Optimisation and Google AdWords: SEO and Google AdWords will provide around 20% of the target sales. Company Website: Company website will be used to retain old customers who are aware of the product. It will provide 30% of the target sales in the first month (Harris Dennis, 2008). SMS and Telemarketing: SMS and telemarketing will be used to convert the sales approach to final sales. Hence, it has 100 percent utilisation in the e-marketing plan. Sales and Profit analysis It is targeted that the company will earn around $946,650 as revenue in the first year that will lead to a profit of $489,455. The projected revenue and profit figures are presented in the table given below: Projected Revenue and profit Particulars JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL Revenue $ 39,000 $ 29,000 $ 24,400 $ 72,500 $ 62,500 $ 75,750 $ 57,500 $ 72,500 $ 75,000 $ 163,000 $ 133,000 $ 142,500 $ 946,650 Cost of Goods Sold $ 3,900 $ 2,900 $ 2,440 $ 7,250 $ 6,250 $ 7,575 $ 5,750 $ 7,250 $ 7,500 $ 16,300 $ 13,300 $ 14,250 $ 94,665 Gross Profit $ 35,100 $ 26,100 $ 21,960 $ 65,250 $ 56,250 $ 68,175 $ 51,750 $ 65,250 $ 67,500 $ 146,700 $ 119,700 $ 128,250 $ 851,985 Administrative expenses $ 7,800 $ 5,800 $ 4,880 $ 14,500 $ 12,500 $ 15,150 $ 11,500 $ 14,500 $ 15,000 $ 32,600 $ 26,600 $ 28,500 $ 189,330 E-marketing expenses $ 19,500 $ 14,500 $ 12,200 $ 14,500 $ 12,500 $ 15,150 $ 11,500 $ 14,500 $ 15,000 $ 16,300 $ 13,300 $ 14,250 $ 173,200 Total expenses $ 27,300 $ 20,300 $ 17,080 $ 29,000 $ 25,000 $ 30,300 $ 23,000 $ 29,000 $ 30,000 $ 48,900 $ 39,900 $ 42,750 $ 362,530 Net Profit $ 7,800 $ 5,800 $ 4,880 $ 36,250 $ 31,250 $ 37,875 $ 28,750 $ 36,250 $ 37,500 $ 97,800 $ 79,800 $ 85,500 $ 489,455 Conclusion Effective digital marketing can create significant market opportunities and new business proposition for Ranbaxys Revital in the Australian market. 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